60,000 buyers, 3,300 exhibitor booths. It’s Expo West season, and we’ve got your last-minute reminders. Let’s go.

The year of function and protein-maxxing

This year, protein hits every aisle. Lean into how your product fuels real people. Show functional value like sustained energy or hunger control. Be the category answer buyers crave.

your insight: “60% of global consumers are ramping up protein intake amid GLP-1 trends, per Innova and ADM.”

Proof > hype

Everyone loves a flashy booth, but the real win is when the stunt matches the brand persona fully (looking at you, Dude Wipes).

your insight: buyers want velocity, yes, but they also want to hear the founder’s “why” behind the product. Sales figures + a compelling narrative = buyer demand.

Last minute do’s and don’ts

✅ Do: Pack Tums. That probiotic gummy paired with the empanada will test your gut strength.

✅ Do: Wear the comfy shoes. Yes, those beat up running shoes.

✅ Do: Have your short intro memorized. If you can't say it in 30 seconds, pare it down!

❌ Don't: Look down at badge color. Our eyes are up here! But in all fairness, we understand who you're really trying to see.

❌ Don't: Bring a tote. You'll find one shortly.

❌ Don't: Humble brag to buyers. Just be your humble, beautiful self!

Need help with your post-show strategy? Hit us up, we’d love to grab a coffee high-protein functional on-trend bev.