No supermarket snob here

We work hard for our clientsScreen Shot 2015-05-08 at 5.30.20 PM. In fact, we work so hard (and quietly) that sometimes we forget to pat ourselves on the back for a job well done. So with that said, we’re giving a shout out to our very own smart Sue Reninger for her thoughts in a recent U.S. News and World Report’s article, “Are you a supermarket snob?”. Thanks for making us look so good and our clients even better!

A little bit of bourbon and some of the best tasting ice cream around

Nothing goes better than good ol’ Kentucky bourbon as you watch the Kentucky Derby. Well, to that we say, you haven’t tried Graeter’s Bourbon Pecan Chocolate Chip Ice Cream.  

We had a last minute public relations opportunity to get on air to talk horses, bourbon and ice cream for our client Graeter’s Ice Cream. Team member Alexandra did a fantastic job representing the smart RMD brand while helping out one of our clients.  

Although Alexandra made authentic Mint Juleps for the Fox TV co-hosts, she swears no alcohol touched her lips before the segment … after is another story. Enjoy!

We’re Cooking Up Big Plans for Food Expert

RMD Advertising, an advertising, brand strategy, social media, and public relations agency considered an expert in the food industry, is proud to announce the addition of Diane Henderiks to its roster of blue-chip clients. Under the insightful eye of RMD Advertising, Diane Henderiks, an accomplished television celebrity dietitian and chef, will now be able to effectively expand the reach of her audience to homes nationwide. This level of success will be accomplished with RMD’s intelligent social media, public relations and creative expertise, as it is an agency just as committed to her growth as she is.

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Diane Henderiks, a registered dietitian and chef focused on creating healthy-for-you culinary masterpieces, is on a mission to teach America how to eat well. Henderiks’ passion for educating fellow food lovers about the balance of food, cooking and health inspired her to found “Diane M. Henderiks, R.D. & Associates, LLC”, her nutrition consulting firm. She is also the host of “Chef Inspired Healthy”, her series on The Daily Meal Video Network where she collaborates with America’s top chefs. She is one of America’s top go-to food, healthy cooking and eating experts for national television, print and on-line media and frequently appears on such prestigious television programs as Good Morning America, The Chew, FOX & Friends, Cann, TLC, Martha Stewart Radio and more. To learn more about Diane Henderiks, visit: DianeHenderiks.com

“We’re thrilled to add Diane Henderiks to our roster of food brands,” shares Sue Reninger, Managing Partner of RMD Advertising. “She has an amazingly bright future ahead of her, and we’re really charged about helping her to get there fast.”

RMD Advertising’s expertise in the food industry spans more than two decades, giving it the right credentials for such a unique client as Diane Henderiks. “With a sales driven mindset and the discipline to follow through on each project they adopt, the RMD Advertising team often attracts growing and emerging food focused clients that are passionate about their future,” notes Reninger. The addition of Diane Henderiks to their list of clients is a welcome challenge that the agency is eager to apply their extensive knowledge of the food industry to. The proof of RMD Advertising’s success is in the way lasting relationships have been built with such brands as Rudolph Foods and Panera Bread. RMD Advertising plans to use their 23 years of experience and their expansive industry knowledge to cultivate a strong relationship with Diane Henderiks.

I’m an RMD’er because …

RMD is an office full of passionate people, creative minds, and intriguing personalities. Like all of those who are truly inspired by their jobs, coming into work each day isn’t a mandate. It’s a necessity.

The word “passion” has been thrown around quite a bit. So much so, in fact, that it has begun to lose its luster. That’s why we’re re-defining it. Right here. Right now.

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When we asked RMD’ers to explain why they are in advertising, we got a range of answers. Because we believe we’re all important parts of a greater whole, we make each day count. When it really boils down to it, we’re all here to contribute something that wasn’t there before. We are fueled by the thought that we could brighten one client’s day. We are inspired by the idea that the words we write could help grow a brand. We are passionate about the prospect of our packaging design influencing one consumer to pick up a new product in the grocery store.

So now we ask you. What are you passionate about? What can you contribute to the world today?

We’re in for a Sweet Deal with Graeter’s

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Sweet deal
Graeter’s Ice Cream has signed on with Columbus-based RMD Advertising. The agency handles http://www.rmdadvertising.com/about-agency-values.php for food-industry companies, including Panera Bread. Graeter’s is headquartered in Cincinnati and has 10 ice cream shops in Columbus and surrounding suburbs.

The Art of Stress Management, Agency Style

We love TedTalks … but this one is especially important. Ten minutes shows you that a healthier way to look at things, and to approach things, might not be a natural born instinct after all. And, in the agency business, where the rubber hits the road nearly every day, a healthy mindset is important.

A couple of points I felt were important that we actually do as an agency:

1. Give gratitude throughout the day – doesn’t have to be huge things, just as long as it comes from the heart.

2. End-of-day “3 good things that happened” – this gives you a positive refection of the day. Every day is a good day in some form or fashion

3. Forgive those that “kick you cat” as Zig Ziglar would say. Don’t let someone taint your day over their bad mood.

Google+ Hangout for Rudolph’s Pork Rinds

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On the eve of Pork Rind Appreciation Day, we put together a Google+ Hangout with some of our favorite bloggers and the VP of Rudolph Foods, Mark Singleton.

As you can imagine, with a subject as crunchy as pig skins, the conversation was hilariously delicious, and a little bit salty (in a good way).

Check out the whole video below.

 

Our first back-to-back winner!

It’s not that we’re playing Mojo favorites, because selecting last week’s MOJO WINNER was a really tough decision. So many great things happening for our food clients by our amazing team members.  Sometimes, the good Mojo just follows you … and to that we thank our first bad-to-back winner, Alexandra B. It was due to her tenacity that our clients not only got media hits, but got big media hits last week!  Thank you Alex for all you do, and enjoy some burritos on us!

March is Frozen Food Month

The month of March is dedicated to frozen foods and we couldn’t be happier! National Frozen Food Month is the perfect time to take inventory … of your freezer! Are you taking advantage of all that the frozen food industry has to offer?

Here are a few myths that need to be dismissed. NOW! We’ll have you drooling in the frozen food aisle in, well, about the time it takes you to jump in your car and hurry on over to your nearest grocery store!

MYTH #1: All frozen foods contain preservatives.

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FACT: Added preservatives are not necessary to preserve frozen food. Freezing in itself acts as a natural preservative. In fact, many frozen foods today are actually all-natural, including The Piping Gourmet Whoopie Pies, Wholly Wholesome pie crusts and more.

MYTH #2: Fresh vegetables are better for you than frozen vegetables.

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FACT: Frozen vegetables, as opposed to fresh vegetables, can be flash-frozen. Flash-freezing quickly freezes vegetables to lock in quality and flavor, ensuring the vegetables are just as nutritious as those found in the produce aisle.

As a matter of fact, Mom Made Foods are packed with healthy vegetables and grains, are full of flavor, and have no added junk. From wholesome ingredients like organic apples to organic sweet potatoes, each nutritious bite tastes as good as it sounds!

MYTH #3: Frozen meals don’t use real ingredients.tandoor

FACT: Many frozen meals use the highest quality ingredients available and are made the way you might prepare them if you had the time at home!

Want to know one of our favorite frozen food brands to grab when we’re craving a delicious meal with rich flavor? Tandoor Chef makes Indian food classics like Palak Paneer and innovative meals such as Naan Pizza that use only all-natural ingredients … You’ll never look at frozen food the same way again!

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