The Inner Thoughts of a First Time RMDer.

Music, relaxing workspaces, creative rooms, stress relieving dogs and hard working people. All of these things I quickly realized are prevalent throughout RMD everyday. Without previous experience working in an advertising agency, I wasn’t sure what to expect. From an outsider prospective, knowing what goes into the production of a TV show, a radio segment, all social media, and how public relations work, are all things that are not commonly known. At RMD Advertising, you jump right in and I was able to see how a food brand becomes successful through each of these outlets; from the bottom, up.

Learning how a food agency works from the ground up, while working around people at each stage, has led to nothing but success. As the saying goes, “it takes a village”… I have found this adage to be at the heart of RMD. It takes many moving parts and a lot of love to maintain this well-oiled machine we call a food agency. Each person at RMD is very knowledgeable on several aspects of brand strategy, which contributes to this agency’s continued success. The extreme dedication and creativity that goes on inside these workspaces are something that I am very glad to be able to experience.

It is sometimes rare to find a work environment where you truly feel valued, where you know all of your hard work is appreciated and where you are excited to go to everyday. RMD is that rare place. It’s a place where you really can have all of these desired aspects. I have learned so much throughout my seven weeks here and I am excited to see what lies ahead throughout the rest of my internship.

It’s hard to put a number on all of the things that I have learned so far through my time here at RMD, but below are 3 important notes that have stuck.

1. Lean on your team – every person here is willing to help, and wants to see you succeed. I have always been able to go to a team member for anything, such as: support, explanation, encouragement, etc.

2. Take notes – this is crucial with all of the things going on everyday. Not every day is the same, so it is important to understand each piece of work and have something to reference.

3. Believe in the brands – RMD is an agency that truly cares about their clients and its growing and emerging food brands. It is important to understand the history of each and to have a vision for their growth. It is amazing to see, from the ground up, the transition of ideas from creation to completion. There is nothing better than refreshing the browser and seeing content…that I helped create appear for the public to see.

Hidden Villa Ranch Selects Ohio Food Advertising Agency

Hidden Villa Ranch turns to food brand expert RMD Advertising for continued focus, influence with key BtoB segments, customers and media.

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of Hidden Villa Ranch to its list of established food clients. Hidden Villa Ranch will rely on RMD’s strategic counsel to enhance sales and brand awareness for its nationally recognized brands, including NestFresh and The Country Hen.

Hidden Villa Ranch, established more than 40 years ago, distributes a number of national brands that include NestFresh, The Country Hen, Horizon Organic, Gold Circle Farms, California Sunshine, and California Ranch Fresh brands. Hidden Villa Ranch is committed to offering only the highest quality product.

“Hidden Villa Ranch is a strong and established brand that consistently delivers to consumers supreme products,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “A leader in the non-GMO and certification process for the egg industry in the U.S., we’re proud to count Hidden Villa Ranch among our roster of amazing food clients, and to begin working with them to continue to grow their presence in the poultry industry across the United States.”


NestFresh, based in Colorado, offers consumers certified organic eggs from 100% cage free hens for the best tasting, highest quality farm fresh eggs. The brand touts humane, sustainably-farmed eggs from hens that are fed a 100% vegetarian diet without growth hormones, antibiotics or animal byproducts.
The Country Hen offers certified organic eggs nested by free-roam hens that are fed local, organic feed. The brand delivers fresh eggs that contain six times the amount of Omega-3’s, which help reduce the risk of blood pressure and heart disease, than normal eggs.


National Fundraising Program Selects Ohio Food Agency

Little Caesars Pizza Kit Fundraising Program turns to food brand expert RMD Advertising for continued growth.

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of Little Caesars Pizza Kit Fundraising Program to its list of established clients. The Little Caesars Pizza Kit Fundraising Program, a leader in the fundraising segment for schools, charity and community groups, is based in Detroit, Michigan. The nationally recognized program will rely on RMD’s strategic counsel through an increased focus on social media to raise awareness and knowledge about the program for charities and schools.

From Little Caesars’ strong commitment to community emerged the Little Caesars Pizza Kit Fundraising Program. The program offers value-added fundraising opportunities to groups. With one of the industry’s highest standards for quality, financial returns and families overall, the fundraising program now expands beyond pizza kits to pizza cone, cookie and specialty kits.

“Little Caesars Pizza Kit Fundraising Program puts the fun in fundraising by offering exciting products at a high margin to help raise funds for thousands of schools, sports teams and non-profit organizations.” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “We are thrilled to add this amazing client to our array of amazing food clients, and look forward to working with their passionate team to continue to fuel their growth.”

Africa – The Biggest Emerging Food Market

Africa - The Biggest Emerging Food Market

Travel offers a chance to get out of your comfort zone, learn, and bring ideas back to your normal life.  Earlier this year I was given the opportunity to travel to Tarime, Tanzania with a group of volunteer dentists.  Luckily, my employer, RMD Advertising, sees value in these kind of life experiences and has a policy of awarding an additional week of paid vacation in order to assist.

Coke at the Great Rift Valley

Coke at the Great Rift Valley

Landing in Nairobi, and then driving 8 hours to Angel House Orphanage and Secondary School, was a fascinating introduction to East Africa.   Nairobi is a metropolis with LCD-topped skyscrapers blasting adverts into the sky, the Kenyan countryside is flush with people and an interesting mix of commerce,  while the Tanzanian country is still filled with primarily herders and farmers … but through all of it one thing was always present – bright Red Coca-Cola signs everywhere you looked.  But not ads for Coke … the signs were for schools, for bars, for taxis … all the names printed in white text, with a circular Coca-Cola logo, all on Pantone 484 … aka Coke Red.

If an alien with a very basic understanding of earth were to land in East Africa and look around, he would probably think Coca-Cola is the central government.  After enjoying a cold Coke, which seem to be omnipresent, I began to ask questions.  I learned that Coca-Cola will print a sign for anyone, the sign is bright red and about 30% of the face of the sign is already branded.  Coke, and some other enterprising brands, will come out and give any building a fresh coat of paint — and logos and slogans. Coke is willing to invest money in emerging markets with a strategy that is mind-blowing longterm by today’s standards.

Make it local

Make it local

Even Coke’s rival Pepsi wants in on the action!  And in an interesting repeat of their Great Depression food marketing that worked so well in the United States 80 years earlier, Pepsi is charging half as much for the same amount; if Coke is 1000 Tanzanian Shillings, Pepsi in the next cooler is 500.  I wonder how many food marketing gurus Pepsi went through before they decided to return to what worked.

When I returned to my job in the states, I had some new perspective on how powerful a brand can really be in a community.   I also carried with me the notion that something successful doesn’t always need to be reinvented, perhaps just refreshed for a new market or demographic.  Things that are universally appealing: value, purity, health … are ideas that don’t need a meme or app to make them resonate with consumers.  Now who want’s a refreshing Coke?


A free coat of paint

A free coat of paint











Gluten-free food labels must now comply with FDA rules

Because we are experts in the emerging and growing food business, we feel it is important to inform and education consumers on all matters of food.  Gluten-free is a ever-growing category that many consumers and our clients are very familiar. The following is a reprint taken from USA Today. 

New federal rules defining the use of the term “gluten free” on packaged foods take effect today. The rules are intended to help the 3 million Americans — a little less than 1% of the population — who have celiac disease.

“This standard ‘gluten-free’ definition will eliminate uncertainty about how food producers label their products and will assure people with celiac disease that foods labeled ‘gluten-free’ meet a clear standard established and enforced by FDA,” said Felicia Billingslea, the Food and Drug Administration’s deputy commissioner for foods and veterinary medicine, in a statement.

FDA officially published its labeling rules in August 2013. Manufacturers had a year following the publication announcement to bring package labels into compliance.

Happy Days Are Here Again

1952 was a simpler time … the movie Singin’ in the Rain was a hit, unemployment was at just 3% … and according to Veg-All Mixed Vegetables, mom’s were looking for quick recipes to make for their on-the-go families.
Say it isn’t so … I thought it was the busy soccer mom of the 1990′s who invented the concept of the family rat race. Ahhh, but nostalgic food advertising doesn’t lie.

Even today, food (and the consumers who indulge in it for sport or nourishment) is ever changing. And, gaining market share or share of stomach amidst changes requires three things:

1. Know what’s in and what’s out. Gluten-free is here to stay … but is sugar? Maybe not.
2. Innovation. Developing new products — and new ideas to bring those products to dinner tables everywhere — have to be reinvented daily. As consumers’ lives changes at a record pace, so does their circle of influence.
3. Inspire. As the ad states, more women cook with Veg-All than any other brand. In the 50′s, I’m sure their inspiration was to be the best they could be — an inspiration that I’M sure made their men very happy.
- D. Ditzhazy, ECD

Three Ways You Should Be Celebrating Christmas In July

At RMD Advertising, we believe that giving back to the community is as important as working harder and smarter for our food clients. That’s why we’ve given so much to Wagons Ho Ho Ho over the past seven years. This July, we’d like to inspire the rest of central Ohio step out and help as well.

This December, Wagons Ho Ho Ho slated to build 800 wagons … filling them with food and delivering to families in need in more than 20 counties throughout Ohio. A precious gift of a wagon to child who otherwise wouldn’t know Christmas.

What does this have to do with you? And what can YOU do to celebrate Christmas in July?

1. Make a Commitment! Save the Date. This December 6, YOU could be a part of the Wagon Building Party. Come by yourself, with your family or friends and even work buddies … but to be there!

2. Give Until it Hurts. Ok, don’t go that far … but do consider giving! Even the smallest of financial donations can be multiplied 11 fold with our partners’ buying power! And that means more food to fill those wagons. Amp the donation idea even further! Ask your employer if they have a “matching” donation program. We’ll love you for it!

3. Start Talking About Wagons Ho Ho Ho. Like them on Facebook, follow them on Twitter, check ‘em out on Pinterest and Instagram, join their email community! Spread the word as they lead up to the Wagons Building Party 2014!


Happy National Hot Dog Month!

America’s favorite meat! Every year in July, food brands come out in force to celebrate this festive food month. Yes, it is once again National Hot Dog Month! Let’s celebrate!

To honor the dog … we thought it befitting to share our big 3 list; those attributes that RMD Advertising has in common with the All-American Hot Dog. Here goes …

RMD Advertising Our Team Hot Dog FridayRMD Hot Dogs

1. The hot dog loves baseball. We do too! Each summer our team building is a night out at the Clippers game. Fans of the game and of beer alike, you’ll find us snapping photos, goofing around and indulging in a dog or two.

2. Folks LOVE hot dogs. In fact, 35 million pounds of hot dogs are eaten each year. The average American eats 50 hot dogs a year. That’s a lot of weiners! RMD does its best to put a dent in that number during our summertime hot dog Fridays. We’ve yet to make it to the Guiness Book of World Records for the most hot dog eaten on a given Friday, but we estimate that we chomp on approximately 60 pounds of dogs a year. Since we’ve been celebrating RMD Hot Dog Fridays, we estimate that we’ve consumed approximately 600 pounds of dogs. Wow! That’s a lot of meat!

3. Some things are just MADE for the dog. There are condiments and buns … and then there are toppings and breads made to cradle the dog. Slawsa is that world-class topping, and Klosterman Honey Wheat Buns are made for rockin’ the dog. We’re proud to say we work with both of these amazing family food brands. And yes, we would still enjoy the products if they weren’t our clients. (Delicious!)

Every agency has some “hot dogs” on the team (our creative team comes to mind). But we love them — and are proud to celebrate this special month with a toasted bun on Hot Dog Friday. Here’s to many more to come … long live summer! Grill on.

Director of Stress Management

Any advertising pro can admit that agency life is fast paced. Between balancing multiple clients to attending meetings and hitting client deadlines, stress can certainly be a byproduct of the business. So how do RMDers manage their daily tasks with ease, while still performing at their best?

Meet Boone, Director of Stress Management. How did a team member of RMD gain such a prestigious title? Well, she wags her tail, trots on four legs, and is always happy to greet you. RMDers are more than equipped to handle stress without a four-legged pal, but a dog’s presence helps facilitate the process. And we love having Boone around.

Having a dog in the office has a number of benefits:

• Decreased stress levels
• Mandated mini breaks, which in turn maintains focus
• Increased happiness, which has been shown to boost productivity
• Increased socialization, which we all need and want

Although Boone doesn’t help RMDers figure out the best way to market pork rinds, or develop new family friendly recipes for canned foods, she is as important as any other two-legged member of the team! The office would not be the same without her, and we thank her for that!

The Brain Game
Happy Brain Awareness Month

At RMD, there are many things that we love. Food … And the Central Ohio Alzheimer’s Association are just two of them. In that June is Brain Awareness Month, we thought we’d marry the two and encourage as many people as possible to eat more of these WebMD-suggested foods to boost your memory.

There’s no denying that as we age chronologically, our body ages right along with us. But research shows us that we can increase our chances of maintaining a healthy brain well into our old age if we add these “smart” foods to our daily eating regimen. Enjoy!

Blueberries help prevent Alzheimer's
Blueberries. Studies have shown that diets rich in blueberries significantly improved both the learning capacity and motor skills of aging rats, making them mentally equivalent to much younger rats. Try them fresh, frozen, or freeze-dried.

Wild Salmon helps prevent Alzheimer's
Wild salmon. Deep-water fish, such as salmon, are rich in omega-3 essential fatty acids, which are essential for brain function. Omega-3s also contain anti-inflammatory substances. Other oily fish that provide the benefits of omega-3s are sardines and herring. Eat at least one
4-ounce serving, two to three times a week.

Nuts and Seeds help prevent Alzheimer's
Nuts and seeds. Nuts and seeds are good sources of vitamin E — which corresponds with less cognitive decline as we get older. Once a day, enjoy walnuts, hazelnuts, Brazil nuts, filberts, almonds, cashews, peanuts, sunflower seeds, sesame seeds, flax seed, and non-hydrogenated nut butters such as peanut butter, almond butter, and tahini.

Nuts and Seeds help prevent Alzheimer's
Avocados. Avocados are almost as good as blueberries in promoting brain health. They also lower blood pressure, but are high in calories, however, so add just 1/4 to 1/2 of an avocado to one daily meal.

Whole Grains help prevent Alzheimer's
Whole grains. Whole grains, such as oatmeal, whole-grain breads, and brown rice can reduce the risk for heart disease. Every organ in the body is dependent on blood flow, so if you promote cardiovascular health, you’re promoting good flow to the organ system, which includes the brain. Consume 1/2 cup of whole-grain cereal, 1 slice of bread two-thee times day, or 2 tablespoons of wheat germ a day.


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