The cold hard facts about marketing the freezer case

Being an advertising agency that works exclusively in the emerging and growing food category, we feel it’s important to educate – with passion – the love of food marketing. Because the frozen food category is near and dear to our hearts (it’s easy when you work with Qrunch and Tandoor Chef) we  thought you would like to get down to the cold hard facts about the freezer case. Enjoy!

6 reasons to warm up to frozen food with RMD Advertising

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Facts about gluten-free and food marketing.

Periodically, we put our food experience to work so we may educate and hopefully entertain those outside the food industry. As a growing and emerging food ad agency, nothing brings us more joy than someone saying, “mmm, I didn’t know that” or “thanks for reminding me”.  Either way, enjoy!

Going gluten-free in the free market with RMD Advertising

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Hungry for food brand success

We at RMD play many different roles when it comes to helping our clients succeed. Whether through social media and media relations, digital advertising and/or brand strategy, we do what it takes to ensure success. Our very own Alexandra (once again) stepped in to talk on air about one of our favorite clients, Hungry Girl pizza. She does a great job bantering with the morning show talent while making you hunger for some healthy pizza. And dare we say … this girl is hungry for our clients’ success? Ok, a bit too far … enjoy the clip!

Hungry for client's success with Hungry Girl Pizza and RMD advertising

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Cooking up food success

We love food at RMD … and we REALLY love creative deviled eggs and Bloody Mary’s! Pick up a couple of egg tips and try a new recipe or two as one of our clients, Slawsa, uses both with this super innovative condiment. Delicious!

RMD Advertising Slawsa Deviled Eggs And Bloody Marys

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Sue Reninger highlighted in U.S. News and World Report

We work hard for our clientsScreen Shot 2015-05-08 at 5.30.20 PM. In fact, we work so hard (and quietly) that sometimes we forget to pat ourselves on the back for a job well done. So with that said, we’re giving a shout out to our very own smart Sue Reninger for her thoughts in a recent U.S. News and World Report’s article, “Are you a supermarket snob?”. Thanks for making us look so good and our clients even better!

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A little bit of bourbon and some of the best tasting ice cream around … it’s gotta be Graeter’s

Nothing goes better than good ol’ Kentucky bourbon as you watch the Kentucky Derby. Well, to that we say, you haven’t tried Graeter’s Bourbon Pecan Chocolate Chip Ice Cream.  

We had a last minute public relations opportunity to get on air to talk horses, bourbon and ice cream for our client Graeter’s Ice Cream. Team member Alexandra did a fantastic job representing the smart RMD brand while helping out one of our clients.  

Although Alexandra made authentic Mint Juleps for the Fox TV co-hosts, she swears no alcohol touched her lips before the segment … after is another story. Enjoy!

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We’re Cooking Up Big Plans for Food Expert

RMD Advertising, an advertising, brand strategy, social media, and public relations agency considered an expert in the food industry, is proud to announce the addition of Diane Henderiks to its roster of blue-chip clients. Under the insightful eye of RMD Advertising, Diane Henderiks, an accomplished television celebrity dietitian and chef, will now be able to effectively expand the reach of her audience to homes nationwide. This level of success will be accomplished with RMD’s intelligent social media, public relations and creative expertise, as it is an agency just as committed to her growth as she is.

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Diane Henderiks, a registered dietitian and chef focused on creating healthy-for-you culinary masterpieces, is on a mission to teach America how to eat well. Henderiks’ passion for educating fellow food lovers about the balance of food, cooking and health inspired her to found “Diane M. Henderiks, R.D. & Associates, LLC”, her nutrition consulting firm. She is also the host of “Chef Inspired Healthy”, her series on The Daily Meal Video Network where she collaborates with America’s top chefs. She is one of America’s top go-to food, healthy cooking and eating experts for national television, print and on-line media and frequently appears on such prestigious television programs as Good Morning America, The Chew, FOX & Friends, Cann, TLC, Martha Stewart Radio and more. To learn more about Diane Henderiks, visit: DianeHenderiks.com

“We’re thrilled to add Diane Henderiks to our roster of food brands,” shares Sue Reninger, Managing Partner of RMD Advertising. “She has an amazingly bright future ahead of her, and we’re really charged about helping her to get there fast.”

RMD Advertising’s expertise in the food industry spans more than two decades, giving it the right credentials for such a unique client as Diane Henderiks. “With a sales driven mindset and the discipline to follow through on each project they adopt, the RMD Advertising team often attracts growing and emerging food focused clients that are passionate about their future,” notes Reninger. The addition of Diane Henderiks to their list of clients is a welcome challenge that the agency is eager to apply their extensive knowledge of the food industry to. The proof of RMD Advertising’s success is in the way lasting relationships have been built with such brands as Rudolph Foods and Panera Bread. RMD Advertising plans to use their 23 years of experience and their expansive industry knowledge to cultivate a strong relationship with Diane Henderiks.

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I’m an RMD’er because …

RMD is an office full of passionate people, creative minds, and intriguing personalities. Like all of those who are truly inspired by their jobs, coming into work each day isn’t a mandate. It’s a necessity.

The word “passion” has been thrown around quite a bit. So much so, in fact, that it has begun to lose its luster. That’s why we’re re-defining it. Right here. Right now.

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When we asked RMD’ers to explain why they are in advertising, we got a range of answers. Because we believe we’re all important parts of a greater whole, we make each day count. When it really boils down to it, we’re all here to contribute something that wasn’t there before. We are fueled by the thought that we could brighten one client’s day. We are inspired by the idea that the words we write could help grow a brand. We are passionate about the prospect of our packaging design influencing one consumer to pick up a new product in the grocery store.

So now we ask you. What are you passionate about? What can you contribute to the world today?

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A Fresh New Look for NestFresh Eggs

Brand Packaging Magazine takes an inside look at the all new package design for one of RMD’s food brand clients, NestFresh. “NestFresh’s New Packaging to Reflect Commitment”, according to BrandPackaging, take a look for yourself.

RMDAdvertising-NestFresh-PackagingSpotlight

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We’re in for a Sweet Deal with Graeter’s

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Sweet deal
Graeter’s Ice Cream has signed on with Columbus-based RMD Advertising. The agency handles http://www.rmdadvertising.com/about-agency-values.php for food-industry companies, including Panera Bread. Graeter’s is headquartered in Cincinnati and has 10 ice cream shops in Columbus and surrounding suburbs.

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