Food For Thought - RMD Blog

25 Years and Counting

When RMD was founded 25 years ago … The cost of a first-class stamp was 29 cents, and a gallon of gas was $1.13. Today, we primarily send emails, and every gas station has turned into a convenience store that sells gourmet coffee. Progress!

As we look back, one thing that hasn’t changed is our Agency Core. What we started out doing those many years ago still holds true today. We help our Challenger Food clients grow their brand. In the frozen, snack, deli and dairy aisles in grocery stores to c-stores and to Fast Casual and QSR’s everywhere. And we love it!

Food is fast, food is fun and food isn’t for everyone. But in this ever-changing world of food, we present consumers with the heart and soul of a brand.

International Food Brand Selects Agency to Launch New Product

News Release: Expresco Foods turns to expert food brand agency team at RMD Advertising for introduction of high-protein snack to U.S and Canadian consumers.

Prosticks and RMD Advertising

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of Expresco Foods to its list of established clients. Together, RMD and Expresco Foods will launch their new grab ‘n go snack, Prosticks. 3 flavors of ProsticksWith more than 20g of protein, Prosticks encourages healthy lifestyle snacking for those looking for a protein-packed pick-me-up. The new product line will rely on RMD’s strategic counsel through an increased focus on public relations, digital and social media to raise awareness and knowledge about their brand overall.

Expresco prides itself on providing a snack option with a full 20g+ of protein in each pack. In addition to its commitment to quality food, Prosticks strives to provide convenience to consumers on the go by launching their three flavors: Chipotle, Sweet Sriracha and Mediterranean.

“Prosticks are changing the world of snacking by including a convenient, nutritious product in the deli of major grocers.” said Sue Reninger, Managing Partner of RMD Advertising. “We are thrilled for the addition of this forward-thinking client and excited to work with their passionate team to continue to fuel their growth.”

Food Holidays … it’s the American Way

Being in the food business, food holidays take on a whole different meaning. Before working at one of the country’s top Challenger Food Brand agencies … food holidays were just FUN! Now, it’s part of daily life at RMD Advertising and a component to our clients’ success.

For example, National Ice Cream Month is one of the biggest holiday of the year for Graeter’s Ice Cream. We take pride in a well thought out plan that includes TV and radio promotion, trade and consumer print, influencer reviews, PPC and social media. We know that with multiple messages to multiple audiences increases the chances of greater success for our client. And success equals more brand lovers and of course greater sales.

The next time you hear about an interesting or delicious food holiday, know that there’s likely a PR team behind the scenes fighting hard for that Challenger Brand‘s share of awareness working its magic for food clients. Showing everyone why fun food holidays are a good time to celebrate not only our country’s love affair with food.

Here’s a Tip … Listen to the Consumer

Mobile ordering, delivery services and the influence of social media have changed the way consumers interact with restaurants, but there may be a disconnect between what customers want and what restaurants are offering. For example, 63% of customers prefer being able to tip their server, but 29% of restaurants either already had a no-tipping policy or were considering adding one.  Are we truly giving people what they want or are we “tipping” the scales to the few? Read more from Fast Casual.

Why Radio Earned Media is a Smart Strategy

Edison Research, the well-regarded authority on “share of ear” produced it’s Q4, 2016 findings regarding how Americans consume audio content. Even when pegged against social media powerhouses such as Pandora and Spotify, AM/FM radio still wins out. For Challenger Food Brands that include radio as part of their EARNED media strategy (through an assertive approach to media relations), that’s great news.

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Food Holidays ... it’s the American Way

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