Resolving to Be Well Read

As 2014 comes to a close, we reflect on all that we’ve learned and all that we’ve read throughout the year. After wading through piles of paper, filling our heads with morsels of information on the food business, the agency industry and marketing strategies, we also made time to read a few great books. Some we read twice!

At the same time, we also pushed through a few books that, in our opinion, weren’t worth the read. Here’s our annual “Best Of” list. Hope a few make their way to your must read list. Enjoy!

Books We Couldn’t Live Without
1. Building Relationships that Last a Lifetime (Ron Rice)
2. Business Ground Rules (Tony Jeary and Peter Thomas)
3. The Little Big Things (Tom Peters)
4. Leadership and the Art of the Struggle (Steven Snyder)
5. Pitch Perfect (Bill McGowan)
6. Die Empty (Todd Henry)
7. The Myths of Creativity (David Burkus)

RMD-2014BooksonBusiness-BuildingRelationshipsRMD-2014BooksonBusiness-LeadershipandtheArtofStruggleRMD-2014BooksonBusiness-DieEmpty

Books We Could Have Passed On
1. Mistakes I Made at Work (Jessica Bacal)
2. David and Goliath (Malcolm Gladwell)
3. Idea Agent (Lina M. Echeverria)
4. Delivering Happiness (Tony Hsieh)

The Longest Good-bye

Alzheimer’s is the 6th leading cause of death in the U.S. To put this startling figure into perspective, it kills more than breast and prostate cancer combined! However, for the 5 million living with Alzheimer’s, life is anything but.

Imagine the daily bouts of confusion that turn into “forgetful spells” that snowball into … a diagnosis, as it is made every 67 seconds. Imagine watching this happen to someone you love. Now consider this: Of the one in three seniors to die with Alzheimer’s or another form of dementia this year, two-thirds of them will be women. As a matter of fact, women in their sixties are two times as likely to develop Alzheimer’s Disease as they are to develop breast cancer. So our question is, why hasn’t this heart-breaking epidemic gained just as much momentum?

Could it be that there’s less passion behind the desire to find a cure? Have not enough caregivers witnessed its debilitating symptoms? There are millions effected that would whole-heartedly disagree. Could it simply be that Americans tend to be less educated about Alzheimer’s Disease? Perhaps there’s a disconnect between hearing the horror stories and actually experiencing them for yourself? Possibly.

We believe that Marketing Professionals are an important part of our mission to #EndALZ. You have a purposeful voice. You have the ability to touch millions with your words. You can be an advocate for those paralyzed by the frightening and far-reaching effects of Alzheimer’s Disease.

Walk to End Alz in Central Ohioblog

Once you make the decision to join us in spreading these facts, you’ve made an incredibly important decision, but there are three more simple ways you can help:

Educate yourself about the disease. Remember, knowledge is power.

• Visit the Alzheimer’s Association’s website and sign the pledge asking Congress to support the fight to end Alzheimer’s.

Take our message to your Write to your local paper or other influential voices in your community. You may even think about writing to Congress. Join the Alzheimer’s Association Junior Committee or volunteer locally. Can you spread the word by asking your employer to get involved? Or by working us into your clients’ campaigns? Never underestimate how far a little heart will take you!

• For more information, contact us now with your ideas at: 312.335.8700

Consider the impact your words can make behind a cause such as the Alzheimer’s Association’s. This truly is an epidemic and one person can make all the difference.

Will it be you?

Popeye-Strong Muscles
Brand power comes alive for the NFL and a Foodbank

RMD-PopeyeSpinach-NFLNetworkAt RMD Advertising, we love it when we secure national media exposure for our food clients.  But, we love it even more when we can tie this hard work into something that benefits those in need even more.  That kind of exposure fulfills our purpose.

Recently, we secured a full 5 minutes on-air with the NFL Network, highlighting Sager’s Creek’s beloved, nostalgic brand, Popeye Spinach.  As the NFL team spoke about “being spinach strong” during football highlights, our client brand, Popeye Spinach, enjoyed some well-deserved limelight. 
But we didn’t stop there.

Popeye donating to LA Foodbank

The Public Relations team at RMD Advertising embraced this as an opportunity to help others.  After the segment was completed, media impressions added up and advertising equivalencies skyrocketed, we helped donate more than 400 cans of this delicious Popeye Spinach superfood to the Los Angeles Food Bank.

We call this being strong for the brands we serve … and for those in need.  Take a look at why we are so proud of Team RMD … rockstar efforts and achievements every day.

 

 

Columbus Food Agency
Gets a Taste of Italian

Fazoli’s Snacks entrusts food brand expert RMD Advertising with new frozen product line.
 
RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of Fazoli’s Snacks to its list of established food clients. Fazoli’s Snacks offers consumers a variety of fast, fun, Italian style frozen appetizers. RMD Advertising will provide Fazoli’s Snacks strategic counsel through an increased focus on public relations, digital marketing and social media to enhance sales and brand awareness.

RMDAdvertising-FazolisSnacks

Serving America premium quality Italian food, fast, fresh and friendly for more than 20 years in more than 217 restaurants in 26 states, Fazoli’s brings the party into the home with a lineup of delicious and unique Italian style frozen appetizers and frozen snacks including: Chicken Alfredo Flatbread, Parmesan Boneless Chicken, Mozzarella Stuffed Mini Breadsticks, Six Cheese Toasted Ravioli and Lasagna Fritta. Frozen quickly to preserve great flavor, Fazoli’s appetizers bring fast, fun Italian style into homes across the Midwest through the convenience of the frozen aisle.

“Fazoli’s Snacks takes the same great-tasting Italian cooked up in the restaurant and brings it inside the home of the consumer,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “The freezer aisle is home to some great food and we’re excited to help consumers fall in love with this delicious brand.”

Paleo and Gluten Free Muffins Leader Selects Ohio Food Advertising Agency

Mikey’s Muffins turns to food brand expert RMD Advertising for
continued growth.

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of Mikey’s Muffins to its list of established clients. Mikey’s Muffins, a low calorie, Paleo-friendly muffin product meets consumers with an allergen free way to reintroduce a clean bread product to their diet. Mikey’s Muffins will rely on RMD’s strategic counsel through an increased focus on public relations to enhance sales and brand awareness.

Mikey's MuffinsOut of an increasing demand to meet the needs of the consumer with dietary restrictions and those choosing to eat clean, Mikey’s Muffins created a tasteful English muffin to fill the needs of consumers. Mikey’s Muffins are Paleo friendly, low calorie, gluten free, dairy free, soy free and grain free. Simplicity and clean eating is the driving force behind Mikey’s Muffins and is reflected
in their six ingredients, one muffin product.

“Mikey’s Muffins meets the needs of a growing number of consumers looking for good tasting products with a clean label and sensitive to dietary restrictions,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “We are excited to add this client to our array of amazing food clients, and look forward to working with their passionate team to continue to fuel their growth.”

The Piping Gourmets Selects Ohio Food Advertising Agency

The Piping Gourmets turns to food brand expert RMD Advertising for continued growth and public relation expertise.

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of The Piping Gourmets to its list of established food clients. The Piping Gourmets will rely on RMD’s strategic counsel to enhance sales and awareness for its nationally recognized brand through public relations.

Whoopie PieThe Piping Gourmets offers a line of all natural, Whoopie Pie desserts to provide healthier dessert alternatives to meet the needs of conscious consumers. The Whoopie Pie is offered in a variety of six flavors and is gluten-free, Kosher-Pareve, vegan, non-GMO certified, dairy-free, and egg free. The Piping Gourmets was created by co-founders Leslie Kaplan and Carolyn Shulevitz and launched in 2011 to fill the growing demand of consumers for health conscious desserts.

“The Piping Gourmets offers dietary and health-conscious consumers a tasteful, all natural dessert and to address the need of people that have a food intolerance,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “They’re such a delicious way for consumers to be allergy free, so we’re proud to add The Piping Gourmets to our roster of amazing food clients, and to work with them to continue to grow their brand in the homes across the nation.”

The Inner Thoughts of a First Time RMDer.

Music, relaxing workspaces, creative rooms, stress relieving dogs and hard working people. All of these things I quickly realized are prevalent throughout RMD everyday. Without previous experience working in an advertising agency, I wasn’t sure what to expect. From an outsider prospective, knowing what goes into the production of a TV show, a radio segment, all social media, and how public relations work, are all things that are not commonly known. At RMD Advertising, you jump right in and I was able to see how a food brand becomes successful through each of these outlets; from the bottom, up.

Learning how a food agency works from the ground up, while working around people at each stage, has led to nothing but success. As the saying goes, “it takes a village”… I have found this adage to be at the heart of RMD. It takes many moving parts and a lot of love to maintain this well-oiled machine we call a food agency. Each person at RMD is very knowledgeable on several aspects of brand strategy, which contributes to this agency’s continued success. The extreme dedication and creativity that goes on inside these workspaces are something that I am very glad to be able to experience.

It is sometimes rare to find a work environment where you truly feel valued, where you know all of your hard work is appreciated and where you are excited to go to everyday. RMD is that rare place. It’s a place where you really can have all of these desired aspects. I have learned so much throughout my seven weeks here and I am excited to see what lies ahead throughout the rest of my internship.

It’s hard to put a number on all of the things that I have learned so far through my time here at RMD, but below are 3 important notes that have stuck.

1. Lean on your team – every person here is willing to help, and wants to see you succeed. I have always been able to go to a team member for anything, such as: support, explanation, encouragement, etc.

2. Take notes – this is crucial with all of the things going on everyday. Not every day is the same, so it is important to understand each piece of work and have something to reference.

3. Believe in the brands – RMD is an agency that truly cares about their clients and its growing and emerging food brands. It is important to understand the history of each and to have a vision for their growth. It is amazing to see, from the ground up, the transition of ideas from creation to completion. There is nothing better than refreshing the browser and seeing content…that I helped create appear for the public to see.

Hidden Villa Ranch Selects Ohio Food Advertising Agency

Hidden Villa Ranch turns to food brand expert RMD Advertising for continued focus, influence with key BtoB segments, customers and media.

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of Hidden Villa Ranch to its list of established food clients. Hidden Villa Ranch will rely on RMD’s strategic counsel to enhance sales and brand awareness for its nationally recognized brands, including NestFresh and The Country Hen.

Hidden Villa Ranch, established more than 40 years ago, distributes a number of national brands that include NestFresh, The Country Hen, Horizon Organic, Gold Circle Farms, California Sunshine, and California Ranch Fresh brands. Hidden Villa Ranch is committed to offering only the highest quality product.

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“Hidden Villa Ranch is a strong and established brand that consistently delivers to consumers supreme products,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “A leader in the non-GMO and certification process for the egg industry in the U.S., we’re proud to count Hidden Villa Ranch among our roster of amazing food clients, and to begin working with them to continue to grow their presence in the poultry industry across the United States.”

RMDAdvertising_NestFresh

NestFresh, based in Colorado, offers consumers certified organic eggs from 100% cage free hens for the best tasting, highest quality farm fresh eggs. The brand touts humane, sustainably-farmed eggs from hens that are fed a 100% vegetarian diet without growth hormones, antibiotics or animal byproducts.
RMDAdvertising_TheCountryHen
The Country Hen offers certified organic eggs nested by free-roam hens that are fed local, organic feed. The brand delivers fresh eggs that contain six times the amount of Omega-3’s, which help reduce the risk of blood pressure and heart disease, than normal eggs.

 

National Fundraising Program Selects Ohio Food Agency

Little Caesars Pizza Kit Fundraising Program turns to food brand expert RMD Advertising for continued growth.

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of Little Caesars Pizza Kit Fundraising Program to its list of established clients. The Little Caesars Pizza Kit Fundraising Program, a leader in the fundraising segment for schools, charity and community groups, is based in Detroit, Michigan. The nationally recognized program will rely on RMD’s strategic counsel through an increased focus on social media to raise awareness and knowledge about the program for charities and schools.

RMDAdvertising_LittleCaesarsPizzaKit
From Little Caesars’ strong commitment to community emerged the Little Caesars Pizza Kit Fundraising Program. The program offers value-added fundraising opportunities to groups. With one of the industry’s highest standards for quality, financial returns and families overall, the fundraising program now expands beyond pizza kits to pizza cone, cookie and specialty kits.

“Little Caesars Pizza Kit Fundraising Program puts the fun in fundraising by offering exciting products at a high margin to help raise funds for thousands of schools, sports teams and non-profit organizations.” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “We are thrilled to add this amazing client to our array of amazing food clients, and look forward to working with their passionate team to continue to fuel their growth.”

Africa – The Biggest Emerging Food Market

Africa - The Biggest Emerging Food Market

Travel offers a chance to get out of your comfort zone, learn, and bring ideas back to your normal life.  Earlier this year I was given the opportunity to travel to Tarime, Tanzania with a group of volunteer dentists.  Luckily, my employer, RMD Advertising, sees value in these kind of life experiences and has a policy of awarding an additional week of paid vacation in order to assist.

Coke at the Great Rift Valley

Coke at the Great Rift Valley

Landing in Nairobi, and then driving 8 hours to Angel House Orphanage and Secondary School, was a fascinating introduction to East Africa.   Nairobi is a metropolis with LCD-topped skyscrapers blasting adverts into the sky, the Kenyan countryside is flush with people and an interesting mix of commerce,  while the Tanzanian country is still filled with primarily herders and farmers … but through all of it one thing was always present – bright Red Coca-Cola signs everywhere you looked.  But not ads for Coke … the signs were for schools, for bars, for taxis … all the names printed in white text, with a circular Coca-Cola logo, all on Pantone 484 … aka Coke Red.

If an alien with a very basic understanding of earth were to land in East Africa and look around, he would probably think Coca-Cola is the central government.  After enjoying a cold Coke, which seem to be omnipresent, I began to ask questions.  I learned that Coca-Cola will print a sign for anyone, the sign is bright red and about 30% of the face of the sign is already branded.  Coke, and some other enterprising brands, will come out and give any building a fresh coat of paint — and logos and slogans. Coke is willing to invest money in emerging markets with a strategy that is mind-blowing longterm by today’s standards.

Make it local

Make it local

Even Coke’s rival Pepsi wants in on the action!  And in an interesting repeat of their Great Depression food marketing that worked so well in the United States 80 years earlier, Pepsi is charging half as much for the same amount; if Coke is 1000 Tanzanian Shillings, Pepsi in the next cooler is 500.  I wonder how many food marketing gurus Pepsi went through before they decided to return to what worked.

When I returned to my job in the states, I had some new perspective on how powerful a brand can really be in a community.   I also carried with me the notion that something successful doesn’t always need to be reinvented, perhaps just refreshed for a new market or demographic.  Things that are universally appealing: value, purity, health … are ideas that don’t need a meme or app to make them resonate with consumers.  Now who want’s a refreshing Coke?

 

A free coat of paint

A free coat of paint

 

 

 

 

 

 

 

 

 

 

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