Trends kicking off Super Bowl 50

RMD Advertising talks Trends for the Big Game

From bold Super Bowl ads to sappy Valentine’s Day messages to the spirit of giving that makes Random Acts of Kindness Month so spectacular, February is a roller coaster of marketing endeavors.

For RMD, the start of February means two things: (1) Super Bowl ads and (2) #PorkRindDay.

While we’re at Radio Row mingling with our Gridiron Greats and Pork Rind Lovers in San Francisco, many Americans will be tuning in to the Super Bowl at home. While the big game is a time to celebrate great football, the ads have become a tradition that many of us look forward to as well.

Here are a few of the trends you’ll notice this year:

Family First: Super Bowl commercials that incorporate a sexy theme, such as Carl’s Jr.’s racy “All-Natural” spot for last year’s Super Bowl, tend to score nine percent lower with consumers than those without such undertones. Many brands are more cognizant of the fact that families tend to gather around the TV on game day. Furthermore, none of the ten most-liked Super Bowl ads from 2011 through 2015 use sex as an advertising technique.

Soft and Fuzzy: Research has shown that puppies tug at viewers’ heartstrings most. Go figure, right? Four of the top ten ads include puppies and dogs, while two others rely on similarly adorable animals, such as horses and polar bears, to capture consumers’ attention.

Storytelling: Inspiring and uplifting themes perform well with Super Bowl viewers. This year will be no exception. “Many of these types of ads don’t include direct plugs for their products, opting instead to create an emotional link with people tuning in,” notes CBS News. While consumers might not be called to go out and make a purchase the next day, these types of ads are memorable, making a long-term impact on shoppers.

Alexandra Brazie As the Senior Media Specialist at RMD Advertising, Alexandra Brazie makes meaningful media contacts and positions our food clients in the print, on the screens and on the airwaves that make the biggest impact on their Brand. She loves pitching food, talking about food and eating food. She’s a girl after our hearts!

Random Acts of Kindness Month

RMD Advertising Random Acts of Kindness Month

RMD Advertising‘s culture is all about making a difference in all we do. We carry our values with us daily – in our relationships with each other and with our clients. That’s why we’re gearing up for our 5th Annual Random Acts of Kindness Month, celebrating like never before.

We love making a difference in the lives of our clients! Each brand we work with is an extension of our own RMD family. What does this dynamic create? A team of passionate professionals who know that we are only as great as that of our clients’ successes.

In February, we’re reconnecting with the human side of advertising. We’re making a conscious effort to build the relationships that matter most to us: RMD’er to RMD’er and RMD’er to client!

Read on for three ways to spread love all month long in February for Random Acts of Kindness Month:

At RMD, we’ll give one RAK challenge in three parts and invite team members to complete each challenge. Here’s the catch: On the last Mojo Friday of the month, the annual RAK RAD RMD’er Award will be given to the team member who exemplifies the true spirit of Random Acts of Kindness Month (which means one extra day off during the year)!

Tweet: Three unbelievable ways to make this #RAKMonth the best yet! http://rmdadvertising.com/blog/ http://ctt.ec/0c05CThree unbelievable ways to make this #RAKMonth the best yet! http://rmdadvertising.com/blog/ http://ctt.ec/0c05C

How can you broadcast this fun challenge across your place of work? Let us know!

Part One: Give Strong
Weekly challenges will be given on Yammer. Team members are challenged to complete each task and report that they did so on Mojo Friday.

1. Go to Starbucks and buy coffee for the customer behind you.
2. While out, tell someone they dropped a dollar (even though they didn’t) and give them a dollar (or more!)
3. Buy a few grocery staples for your local food pantry on your next trip to the store. Learn about how we boosted our mission for Wagons Ho Ho Ho this way!
4. Send a handwritten note to someone you haven’t talked to in a while. There’s just something so personal about pen and paper, isn’t there? Commit to returning to it this week and put a smile on someone’s face!
5. Going out to eat? Tip a little extra or give a compliment to the restaurant’s manager or chef!

Part Two: Share the Love
Share your love for your colleagues! Whether you buy your officemate lunch or surprise someone down the hall with a few words of encouragement left on a sticky note, put your heart into it! Your energy is contagious and by giving positivity, you’ll attract positivity!

Part Three: Give On
While we love Random Acts of Kindness Month, we believe that the habits we pick up in February should stick with us! Why? Because we are more than an advertising agency. We are more than the amazing results we churn out each and every day. We are only as greats as the love we put into our relationships here.

“Here is the simple truth about people: Love the ones you want to keep.”
– Iain Thomas

Donnelly is a millennial and a food writer based in Columbus, Ohio.  She started writing from a very young age, and her writing skills are a reflection of her passion for food, baking and the creative arts, overall.  She moved to the agency world after a stint as a ballerina.  On her journey, she learned a range of skills, including creative writing, the art of influence in advertising and PR, and how food helps people of differing backgrounds connect on an emotional level.

RMD Advertising at The Fancy Food Show

RMDAdvertising-FoodAdvertisingAgency-FancyFoodShow

While most are blogging about the trends that grazed this year’s Winter Fancy Foods Show in San Francisco, we want to dig a little deeper. Why did those trends make it to the aisles of this food fest, where some of the industry’s most innovative brands make their voices heard?

With more than 1,500 exhibitors from around the world showcasing 80,000 different specialty food and beverages, there were plenty of items for the Specialty Food Association’s Trendspotter Panel to recognize. Take a look at not only what will drive consumers’ purchasing behavior in 2016, but also the “why” behind it.

Making the unfamiliar familiar. Bringing the flavors of the Middle East or Italy home will turn mainstream this year. From chicken nuggets spiced with Indian seasonings to caramels laced with coconut, Americans are bringing ethnic flavors home.

A whopping forty percent of today’s top food trend setters, millennials like to try new kinds of ethnic cuisines and “anything new and different,” compared to 34 percent and 32 percent respectively of Gen X and Boomers combined. Making the unfamiliar familiar is now as easy as tossing Tandoori spices on their favorite foods!

RMDAdvertising-TandoorChef

Packing in the protein. Protein has never been more popular. Cricket flour, hemp and plant-based protein all make this nutrient much more obtainable. “Enticed by the promise that it can help you lose weight, get stronger and avoid age-related muscle loss, some 71 percent of consumers say they want more of it in their diets,” notes The Washington Post.

While other diet fads are centered around avoidance and restraint, focusing on protein gives consumers a way to think differently about how to evolve their diets to be healthier.

Roots make a move. Beets, like the ones by Love Beets, are making a comeback and as one of this year’s healthiest vegetables, it has turned into a must-have ingredient. Found as the natural coloring in foods with a bright purple hue and diced, sliced and shredded into meaty plant-based options, they’re versatile! “What seems to have really sparked the beet renaissance is the health-related research on beetroot,” says nutritionist Janet Helm.

Why? Transparency has made consumers ultra-aware of what they are feeding themselves and their families. Turning the spotlight on nature’s bounty is a great way to capture their attention!

We’re loving this year’s biggest food trends as both foodies and as food marketers. So, how will you make the most of them in 2016? Share your faves with us and join the conversation on Facebook or Twitter!

5 ways to connect with food consumers on the radio

RMD-ConnectFoodConsumersOnRadio

Despite misnomers that radio is a dying medium, 93% of adult consumers tune into the radio each week, according to the Nielsen 2015 Music Report. Are you making your voice heard?

With a broad spectrum of consumers as your captive audience, a CPG brand can make an impact on consumers’ buying patterns and shopping behavior. Taking advantage of valuable learned media and airtime to position yourself as an expert in the food industry as well as a confidant consumers can learn to lean on is critical and smart!

Here are five easy ways to make sure your food brand is connecting with your ideal consumer on the radio.

1. Make it educational.
Among all of the news headlines that bombard consumers from the moment they get out of bed, your radio segment should offer them a break from all of that noise. Whether you’re sharing ways health-conscious families can make an easier transition to gluten-free or tips for hosting the perfect homegating party, give your audience a reason to listen. Make their lives better!

2. Make it timely.
Your advertising agency should be able to expertly tune into today’s timeliest headlines. They are usually a great way to take the nation’s pulse. What do your consumers care about? Does sustainable farming intrigue them? Do non-GMO foods fill their pantries? What inspires their buying decisions? Take a walk in your audience’s shoes to better cater to their wants and needs!

3. Make it simple.
In the age of the “listicle”, an article presented in a numbered or bullet-pointed list, consumers have learned to digest information in bite-sized chunks. Your listeners may be multi-tasking or preoccupied, but make sure you fit into their on-the-go lives. By making sure your radio segment is easily digestible, you can better capture the attention of those who matter most. Your consumers!

4. Make it actionable.
Give listeners a clear way to take action. Once you’ve reeled them in with an interesting segment, don’t let them tune out just before you can plant one final seed: How to find your brand. Now that the consumer sees your product as one to trust, make it easy for them and outline a clear call-to-action (CTA). Often overlooked, CTA’s are the last thing your consumer will hear before they make the decision to support your brand!

5.Make it personality-filled.
The radio is a unique platform in that you must portray the essence of your brand in a short interview or sound clip. Without the help of a visual element, this can sometimes be a challenge. Make sure to represent your product well with excitement and an authoritative voice. Next, match your tone and content to the essence of the Brand. Finally, be descriptive! Direct shoppers where to go once they enter the grocery store. Should they head to the deli section? Or perhaps the snack food aisle? This is a great way to ensure you leave a clear impression on the mind of each listener!

Alexandra Brazie As the Senior Media Specialist at RMD Advertising, Alexandra Brazie makes meaningful media contacts and positions our food clients in the print, on the screens and on the airwaves that make the biggest impact on their Brand. She loves pitching food, talking about food and eating food. She’s a girl after our hearts!

New Year of Possibilities

New Year of Possibilities

The new year always brings us hope and a fresh perspective. Resolutions are often focused on “less”. Hopes of less weight. Hopes of less smoking or perhaps less debt.  Let’s turn this year to “more”. More possibilities, more prosperity and more  joy in our little part of the world. Perhaps the old adage, “less is more” should be changed to “more is more” for the greater good. Happy New You Year.

ctaNewYear


Donn’s passion for food began while growing up in the culturally diverse city of Detroit. Experiencing the wonderful flavors of the city taught him that there’s more to life than the same old same old. Today, Donn takes that same approach with the creative direction of the agency.

 

Ohio Restaurant Group Signs on with Leading Central Ohio Ad Agency

BRAVO I BRIO Restaurant Group Joins RMD Advertising’s Roster of Delicious Food Clients

RMD Advertising, an advertising, brand strategy, social media, and public relations agency considered an expert in the food industry, is proud to announce the addition of the BRAVO I BRIO Restaurant Group to its roster of blue-chip clients. Under the insightful eye of RMD Advertising, BRAVO I BRIO Restaurant Group, leading owner and operator of two distinct Italian restaurant brands, BRAVO! Cucina Italiana and BRIO Tuscan Grille, will continue to bring one-of-a-kind dining experiences to a growing number of restaurant-goers, grow awareness and attract new guests while working with an agency equally committed to its growth.

RMDAdvertising-BravoAndBrio

RMD Advertising’s expertise in the food industry spans more than two decades, which makes it the ideal agency for such a unique client as the BRAVO I BRIO Restaurant Group. With a sales driven mindset and the discipline to follow through on each project it adopts, the RMD Advertising team often attracts growing and emerging food brands that are passionate about their future. The proof of the agency’s success is in the way lasting relationships have been built with such brands as Rudolph Foods and Panera Bread. RMD Advertising plans to use its 23 years of experience and its expansive industry knowledge to cultivate a strong relationship with the BRAVO I BRIO Restaurant Group.

RMDAdvertising-BrioItalian

“We’re ecstatic to be working with the BRAVO I BRIO Restaurant Group,” shares Sue Reninger, Managing Partner of RMD Advertising. “We are passionate about bringing our knowledge of the food industry to BBRG and look forward to growing the brand throughout their Ohio communities.”

The BRAVO I BRIO Restaurant Group has positioned the company’s brands as multifaceted culinary destinations that deliver the ambiance, design elements and food quality reminiscent of fine dining restaurants at a value typically offered by casual dining establishments, a combination known as the upscale affordable dining segment. Both BRAVO! Cucina Italiana and BRIO Tuscan Grille offer guests a fine dining experience and value by serving affordable cuisine prepared using fresh flavorful ingredients and authentic Italian cooking methods, combined with attentive service in an attractive, lively atmosphere. To learn more about this new addition to RMD Advertising’s list of favorite food brands visit use here.

Wagons Ho Ho Ho … Hope

wagonsEight years ago, RMD wanted to give our clients a holiday gift that would stand out from the typical corporate gift. So they took the money earmarked for client gifts and bought 25 red wagons, filled each with food and gave them to needy families in Columbus.

We called this charity Wagons Ho Ho Ho. We’ve grown from that simple first year to building 800 wagons and coordinated a food drive that collected more than 2,000 pounds of food for Mid-Ohio Food Bank in 2014. And it continues! This year we will be again be building big and distributing 800 sturdy red wagons plus filling each one with a Christmas dinner. It all happens on one day – December 5th.

We’re proud of this accomplishment. We realize that providing a gift and a meal on Christmas is important. But what is really important to us is what this wagon represents to a child … hope. To show the child that there is someone out who cares about them during the biggest holiday of the year.

As you know, the look of the needy has changed. 1 in 6 in Ohio experience food insecurity – meaning, they don’t know where their next meal will come from. These are your neighbors and your co-workers. Sometimes, it’s a matter of not having enough food one day a week. Or having to choose from buying food and getting medicine for a sick child. If they are struggling to buy food, how can they buy Christmas gifts for their children?

Wagons Ho Ho Ho has 2 lingering needs this year:

  1. Food Drive. We are looking for individuals and groups to hold a Christmas Dinner food drive. The hope is to fill each wagon with all the ingredients for a Christmas dinner.
  2. Donations. Wagons is a all volunteer charity. All money raised goes to buy wagons or food for the wagons. There maybe corporate sponsorships or matching programs and of course individuals that may want to make a tax deductible donation as well.

 

wagonsCTA


Donn’s passion for food began while growing up in the culturally diverse city of Detroit. Experiencing the wonderful flavors of the city taught him that there’s more to life than the same old same old.   Today, Donn takes that same approach with the creative direction of the agency.

It’s nice to be a niche agency

NicheMarketingThe advertising agency as we know is changing. As we delve deeper into the digital age, agencies that refuse to adapt to this new era will vanish. Where will this leave us?

With niche branding.

It is for this reason that food brands should put their trust in the agencies that not only house excellent technicians but also foster the growth of strategic marketers and excellent creative. Agencies that specialize in one area rather than a broad range are more nimble, smarter problem-solvers, understand the unique sales climate involved in mass and natural retailer marketing and offer solutions that require an ear that’s tuned to the food industry.

How can you spot a stellar food agency that’s laser focused on bringing consumers closer to the brand and moving your company towards love mark status? Look for these three key attributes:

Advantage #1: The Niche Advantage

According to William Boydston, VP of content solutions at The List, “A niche agency can offer bleeding-edge solutions to advertisers. Typically small to mid-sized, these agencies are flexible and agile, and they can throw their talent into a problem without a tangle of red tape.” Learn to sort through trends and capitalize on the ones that enhance your brand, all the while staying true to your core mission.

A deep knowledge of the industry and a solid track record in times of crisis can distinguish one agency from another. In a volatile industry, such as the food industry, your agency should realize that food can both nourish and poison. When the ever-changing food industry inevitably shifts, client food brands require a team of smart brand marketers and creative behind you all the way.

Advantage #2: Standout in the Crowd

The food industry is crowded with brand after brand just trying to make it to the tongue of the consumer. What makes a food brand special? What makes you indispensible in the consumer’s mind and heart? An agency that specializes in the food industry has access to knowledge that can propel you forward, putting you in the hands of the perfect consumer for strength and sustainability.

Advantage #3: Sales and Marketing. The Perfect Marriage.

Part of rising above your competitors is understanding how sales and marketing work together.

“Sales no longer controls the flow of information in the buying process — the customer does…One of the most significant consequences of this change is that marketing teams now play an equal role to Sales in new customer acquisition and have a huge and increasing influence on the sales pipeline and the sales outcome,” shares HubSpot, a thought leader in inbound marketing.

This alignment between sales and marketing needs to be managed by an agency highly skilled in both the advertising industry as well as the food industry. With a close eye on your industry, a niche agency will understand your points of pain, exactly how they can help you succeed both on and off the shelf and how to position your brand for future success.

Sue is a the head of client brand strategy at RMD, based in Columbus, Ohio.  Her love affair with the agency world and the food industry sprouted at a very young age – and she’s spent nearly three decades working tirelessly to build the client brands she loves. Today, she mostly helps consumers and customers better connect with the nostalgic nature of the food she strategizes for.

Nothing scary about these food brands

RMDAdvertising-FoodBrands-Halloween

When you’ve been around for more than 23 years, you develop a lot of traditions. Some strange. Some a bit quirky. But all definitely creative. And halloween is the perfect time to showcase our agency’s creative side while giving a nod to the industry we serve … food brands. It’s also a wonderful time to honor a few of our client brands as well. Happy halloween and remember, the only thing scary about this day? When food brands don’t work with RMD.


Donn’s passion for food began while growing up in the culturally diverse city of Detroit. Experiencing the wonderful flavors of the city taught him that there’s more to life than the same old same old.   Today, Donn takes that same approach with the creative direction of the agency. 

 

The faces of RMD


RMD is smart. RMD is driven. RMD is caring. RMD is extraordinary.

You may think you know RMD, but you’ve never seen us like this! Get to know the faces of RMD in a whole new way. Now, when you visit our website, you’ll notice it’s a little livelier.

Get to know our team by scrolling over each avatar to reveal that RMDer’s photo. The sparkle in our eyes and the laughter just behind every smile can’t be matched. This is us in the flesh … well, almost.



 

Donnelly is a millennial and a food writer based in Columbus, Ohio.  She started writing from a very young age, and her writing skills are a reflection of her passion for food, baking and the creative arts, overall.  She moved to the agency world after a stint as a ballerina.  On her journey, she learned a range of skills, including creative writing, the art of influence in advertising and PR, and how food helps people of differing backgrounds connect on an emotional level.

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