While we’re at Radio Row mingling with our Gridiron Greats and Pork Rind Lovers in San Francisco, many Americans will be tuning in to the Super Bowl at home. While the big game is a time to celebrate great football, the ads have become a tradition that many of us look forward to as well.
Here are a few of the trends you’ll notice this year:
Family First: Super Bowl commercials that incorporate a sexy theme, such as Carl’s Jr.’s racy “All-Natural” spot for last year’s Super Bowl, tend to score nine percent lower with consumers than those without such undertones. Many brands are more cognizant of the fact that families tend to gather around the TV on game day. Furthermore, none of the ten most-liked Super Bowl ads from 2011 through 2015 use sex as an advertising technique.
Soft and Fuzzy: Research has shown that puppies tug at viewers’ heartstrings most. Go figure, right? Four of the top ten ads include puppies and dogs, while two others rely on similarly adorable animals, such as horses and polar bears, to capture consumers’ attention.
Storytelling: Inspiring and uplifting themes perform well with Super Bowl viewers. This year will be no exception. “Many of these types of ads don’t include direct plugs for their products, opting instead to create an emotional link with people tuning in,” notes CBS News. While consumers might not be called to go out and make a purchase the next day, these types of ads are memorable, making a long-term impact on shoppers.
As the Senior Media Specialist at RMD Advertising, Alexandra Brazie makes meaningful media contacts and positions our food clients in the print, on the screens and on the airwaves that make the biggest impact on their Brand. She loves pitching food, talking about food and eating food. She’s a girl after our hearts!