We’re Sweetening the Pot with a New Client

RMD Advertising, an advertising, brand strategy, social media, and public relations agency considered an expert in the food industry, is proud to announce the addition of Graeter’s Ice Cream to its roster of blue-chip clients. Under the insightful eye of RMD Advertising, Graeter’s Ice Cream, a celebrated ice cream company headquartered in Cincinnati, Ohio, will now be able to effectively expand brand awareness while working with an agency as committed to their growth as they are.

RMDAdvertising-GraetersIceCream

RMD Advertising’s expertise in the food industry spans more than two decades, which makes it the ideal agency for such a unique client like Graeter’s Ice Cream. With a sales driven mindset and the discipline to follow through on each project they adopt, the RMD Advertising team often attracts growing and emerging food brands that are passionate about their future. The proof of the agency’s success is in the way lasting relationships have been built with such brands as Rudolph Foods and Panera Bread. RMD Advertising plans to use their 23 years of experience and their expansive industry knowledge to cultivate a strong relationship with Graeter’s Ice Cream.

“We’re thrilled to add Graeter’s Ice Cream to our roster of clients,” shares Sue Reninger, Managing Partner of RMD Advertising. “The ice cream category is a beloved category for consumers, and the Graeter’s brand is a family tradition and true love brand among consumers. We’re so excited to help take this company to yet another level in their history.”

Graeter’s Ice Cream produces craft ice cream and gelato using a small batch, artisanal French pot method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. It is for this reason that the RMD Advertising team, comprised of foodies itself, is prepared to dive into this new relationship whole-heartedly. Today, Graeter’s has 40 retail stores and ships over 300,000 pints annually for online mail order sales. Graeter’s can also be found in more than 6,000 grocery stores in 46 states. To learn more about this new addition to
RMD Advertising’s list of favorite food brands clients check us out.

In the Spirit of Mojo

RMD Advertising Mojo Award Winners
A great big congratulations and THANK YOU to our Mojo winner this week. Greg, Special Projects Coordinator, was selected for his attitude, sunny disposition, quick learning and new ideas brought to the social media team. Way to go Greg!!
 
 
 
 
RMD Advertising Mojo Award Winners
A big shout out to last week’s Mojo winner, Alex K. This Starbucks gift card is just a small token of “thanks” for the diligence you have given for new business. You are an all around amazing team member!
 
 
 
 

Get ready to GROW

When I tell people about working for RMD Advertising, I tell them to imagine the ideal modern ad agency and you’ve got a good start to understanding the environment that is RMD. An incredible team, comfortable working environments, dance breaks, and an eclectic creative suite are just some of the characteristics that make this hip and up-beat agency shine. But what makes it really stand out in terms of creating the best internship experience are the things I didn’t necessarily expect; the things that are a little bit less tangible. There is no way to describe it other than to say this agency is the MOST FUN work environment I’ve ever been in while at the same time being the MOST PRODUCTIVE.

It’s about this time that I should say that this agency isn’t for everyone. It takes a very special type of person to succeed with RMD Advertising. This internship isn’t for someone who is just looking to bolster their resume, although it will definitely do that. Honestly, this isn’t even just for someone who is looking to work hard, although you may be successful. This internship is for someone who is looking to GROW. In addition to being able to see the ins and outs of a national food advertising agency, you will learn more about time management, personal productivity, and personal development than you learned during the rest of your adult life.

So, if you feel that you’re passionate, driven, and ready to grow, then dive-in with RMD, and I promise you won’t be disappointed.

-Jason Y, past RMD Intern

Celebrate National Hot Breakfast Month
with One of Our Favorites!

It’s National Hot Breakfast Month and have we got a treat for you! We’ve got the inspiration (and scones!) you need to break out of the cold cereal habit. This month, make sure rising really does mean shining with one of RMD Advertising’s favorite ways to enjoy breakfast!

Barista Baking Company Blueberry Scones for National Hot Breakfast Month

There are lots of excuses as to why Americans skip what has been coined “the most important meal of the day”. For some, there never seems to be enough time in the mornings. For others, a lack of appetite means reaching straight for the coffee. However, if nutrition and a healthy lifestyle are truly important to you, you need to make a commitment.

Some experts say breakfast has a number of benefits, from jump-starting your metabolism to improving mood. For instance:

A healthy bite to eat when you wake up can give your body the metabolic boost it needs to help you avoid weight gain. “During the night when we’re sleeping, our metabolic rate runs slowly and conservatively, but once we’re awake, our bodies need to speed up and break out of their fasting metabolic state,” Megan Moore, RD, LD, CDE explains.

After all, in a National Health and Nutrition Examination Survey, which examined the diets of 4,218 adults, those that consistently ate breakfast were more likely to have a BMI under 25.

What’s more, breakfast can help stabilize your blood sugar, improve your cognitive ability, enhance your memory, and increase your attention span.

Barista Baking Company Scones in the Dairy Aisle

Do you have a big day planned? No one likes a Hangry Harry so do yourself (and everyone else!) a favor and celebrate National Hot Breakfast Month with these 4 tips:

Time-Saver: Excuse #1? “I don’t have enough time.” Never utter those words again! Barista Baking Company Break & Bake Scones have got that fresh baked-from-scratch taste and the best part is that you don’t have to knead an ounce of dough or fold in a single cup of blueberries. Just preheat, break, bake while you finish blow drying your hair, and enjoy a warm breakfast in minutes.

Coffee House Schm-offee House: So you don’t have the cooking skills of an Iron Chef. Or maybe you do! Whether you’re attempts at baking in the kitchen have been disastrous or downright delightful, chances are you could use a few minutes to yourself. Ditch the coffee house and enjoy a few indulgent moments in the morning with a Barista Baking Company Strawberries & Crème, Orange Cranberry, or even Blueberry scone. It’s the joy of the coffee house without the shouts of “Can I get one Venti Iced Skinny Hazelnut Macchiato, Sugar-Free Syrup, Extra Shot, Light Ice, No Whip?”

Nuts for Nutrition: These Breakfast Oatmeal Cupcakes by blogger Chocolate Covered Katie are great to make the night before. Just grab one or two and eat them on your commute or at your desk! Add Omega-3 fatty acids like those found in chia seeds and walnuts to help boost brain development or your favorite seasonal berries for an on-the-go breakfast jam packed with vitamin C! It’s a baked cup of nutrition!

Grazing Beauty: If you struggle to find your appetite in the morning. Try grazing. Eating smaller portioned meals throughout the day might make eating breakfast more palatable to you. A handful of granola or a slice of toast topped with sliced avocado is the perfect way to jumpstart your metabolism for the day. Make sure you keep a light snack nearby so that you can reach for it when you’re ready for something a little heartier.

Big TV Hits for our Emerging Food Clients

We work with food brands that expect their advertising agency to work as hard as they do. We are tenacious when it comes to getting results. We’ve gotten our emerging food clients a ton of media exposure this past year, so we’ve decided to showcase just a few proud moments. We’re talking featured TV segments on the NFL Network, product tasting on The View, not one but two clients on Food Factory, and even a small guest spot on the reality TV show 19 Kids and Counting!

If you’re curious on what exposure we can get for your food brand, give us a call … we’d love to talk!

Ahhh, the Power of the Mojo

Each week, RMD Advertising honors a team member with the Mojo Award. This “prestigious” award is presented to a person who has gone beyond the task at hand – it could be uncovering a solution to a client issue or a simple gesture toward another team member in need. The Mojo Award is given during our Friday morning team meeting (yes, we call this meeting Mojo).   RMDMojoWinner-Jason

This week we raise a cup of joe to Jason for alleviating a team members’ stress by finding a way around a missing file. Ahhh, the power of Mojo. A big attitude of gratitude goes out to Jason for a being a great member of our team. This is something RMD Advertising is proud to be built upon.
Donn Ditzhazy, ECD

Columbus Advertising Agency’s Website Reinvented to Share Passion for Food, Resources for Food Clients

RMD Advertising, an Ohio based advertising, brand strategy, social media and public relations agency that is an expert in the food industry, has re-launched its website to better reflect their passion for and intelligence regarding the advertising industry. As the agency serves global and national food brands that are category leaders, this fresh, new look represents their ability to produce successful and engaging work to the highest standards. Live on their website now, it can be seen at RMDadvertising.com.

RMD Advertising Agency Website

RMD Advertising’s expertise in the food industry spans more than two decades. Their sales driven mindset is often what attracts growing and continuously emerging food brands. Such lasting relationships as the ones built with Rudolph Foods and Panera Bread are proof of the agency’s ability to successfully connect their clients to consumers. The new website will be used as a central platform tor all industry knowledge, client success and campaigns, and will showcase RMD Advertising’s wealth of knowledge.

RMD Advertising’s new website showcases the creativity and passion they strive to bring to each new challenge. Donn Ditzhazy, managing partner, adds, “RMD is a tight-knit team of go-getters, problem-solvers, and driven minds who believe that we can make a difference every day. The website’s new design lends a fresh perspective to the strategic creative work and dedication we have always been committed to”.

About RMD Advertising and our website

In 2014, RMD Advertising rose to new heights. First and foremost, they grew in the food brand marketing category and consumer packaged goods (CPG) category overall. Their impressive roster of clients, including such prestigious brands as Rudolph Foods, Dei Fratelli, and Bil-Jac dog food, expanded to encompass NestFresh, Fazoli’s Snacks, The Piping Gourmets, and Mikey’s Muffins. Each food brand they acquire is served with every tool at the agency’s disposal – hard-thinking brand strategy, creative traditional and digital marketing, attention-grabbing social media, and ROI-driven public relations

Super Bowl Sunday … The key components of being “spot on”

I am often asked, “What makes a good Super Bowl commercial?” To that I say, the same things that makes any commercial a “good” spot.
1.  You need to entertain to grab the consumers’ attention.
2.  You need to educate the consumer to make the message last

In the largest field of all advertising spots, the Super Bowl field, the best spots entertain with humor, adventure or emotion.  They also educate with product attributes and not features, but benefits.

Being that Super Bowl Sunday is also the Super Bowl of commercials, sometimes the entertainment factor outweighs the education factor. It’s understandable I suppose considering 50% of the Super Bowl audience is estimated to be in the game — only for the commercials. Thank you Bud Light and Doritos for your humor, BMW for your sense of adventure … and Anheuser-Busch and Dove for hitting the emotional appeal dead on.ditzhazy_on_CBS

But la good Super Bowl TV spot must also give you a compelling reason to interact with the brand. In a recent survey, nearly 8 out of 10 viewers affirm that they will interact with the brand if asked to do so during the Super Bowl.

And, 50% will share the commercials on social media. This is why advertisers must use social media before, during and after the coveted spots … to not only get more bang for their buck, but more importantly, to allow for more “touch points” — to help consumers to make a buying decision. And, a decision that will hopefully stick long after the fourth quarter has ended.

A touchdown isn’t eminent for all players in this game.  But stay tuned, and we’ll share our thoughts on who DID score, and our reasons why …

Donn Ditzhazy, ECD
 

Radio Row, Pork Rinds, Football Players … and Fun

Hats off to the RMD Advertising client and Public Relations team for a killer year at the Super Bowl’s annual Radio Row. With one of our very favorite clients, Rudolph Foods in tow — celebrating Pork Rind Appreciation Day (yes, there really is such a thing!) we not only raised awareness for the brand, but a whole lot of love for Coach Ditka’s Gridiron Greats Assistance Fund. This year, Rudolph Foods donated $15,000 to this amazing charity, thanks for all those pork rind lovin’ consumers out there buying the product.Dick Vermeil

From the NFL network to Sirius FM and local affiliates in top ranked markets such as Houston, Dallas, Miami and more … the gift of gab was evident — as we covered more than 8 hours of straight interviews, more than 50 million media impressions and and countless advertising equivalencies for both the charity and the brand. Next year … San Francisco. Here we come!

Sue Reninger, Managing Partner, Brand Strategy

I feel so lucky …

Dear Sue,
Thank you for the opportunity to work for RMD.  I have always looked up to strong, successful and smart women and you are definitely that.  I feel so lucky to have learned from you every day.

Public Relations may not have been my “mojo” but that doesn’t mean I RMD_internwon’t carry all of the things I learned with me for the rest of my career.  You pushed me, questioned me, and gave me solid direction.

I saw myself grow in such a little time and I’m grateful.

Thank you! I hope the best for you and RMD!

SA, past Special Projects Coordinator (RMD Intern)

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