“If you can take a step, take it.”
As I scrolled through my social media feeds, this quote caught my eye. Not because of its inspirational undertones, but because it reflects my experience as an RMD SPC. The mentality here isn’t just to work hard but to work right; the mentality here is if you can take in the right direction, take it.
But what is an SPC?
SPC stands for “Special Projects Coordinator,” which is essentially RMD Advertising’s internship program. I like that my title isn’t “intern” because that word suggests brevity, expendability, and immaturity, and as a recent college graduate, I want to be taken seriously, prove my worth, and make an impact. In comparison to my previous internship experiences, my time as an RMD SPC falls much closer to the professional side of the spectrum.
With a proper title come proper responsibilities. The weight of knowing my work impacts that of my team is both fulfilling and fueling because I know my time and effort is worthwhile and perpetual. Don’t get me wrong, this fulfillment is an earned feeling – it’s definitely a learning process in its own right.
As a student, I thought my biggest professional challenges would involve tasks like writing press releases in short amounts of time, negotiating with clients, or giving flawless presentations.
My biggest challenges in reality were time management, organization, and prioritizing. Now, I’m not a disorganized person and I work relatively quickly, especially with a journalism background. However, the RMD work grind is very rapid, therefore the level of meticulousness is also very high. During my first few weeks, I felt like I was drowning because I didn’t have a full comprehension of how much work I could handle or how quickly I could work.
In due time, I learned the key is communicating with my peers and someone will always extend a hand to help ease the path. I learned that everyone is very willing to provide support because the culture here is a collective one – rather than “I am successful” it’s “We are successful.”
The satisfaction of seeing (and experiencing) the ripple effect of the PR Team, Creative Team, or Social Team output out is inexplicable – it’s almost like a literal push of RMD’s energy into the rest of society.
When I go grocery shopping, I can proudly pick up a product and say “Hey! The agency I work with represents this brand!” When I drive by a restaurant, I can happily point and exclaim, “Look! That’s one of clients we work with!”
So here, at this agency, we take a step if there is a step, and that is probably the crux to our growth and reputation.
K. Niu, Special Projects Coordinator
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