Columbus Area Professionals Join the
Fight Against Alzheimer’s

Four Central Ohio Professionals Appointed to the Association’s Board

The Alzheimer’s Association Central Ohio Chapter has announced the appointment of four new board members to serve on its board of directors. The board members will serve one term each, and will be tapped for their passion, expertise and ability to encourage others to get involved in making a difference to patients with Alzheimer’s and dementia in Central Ohio and the 14 regions served by the chapter, and their caregivers.  The new board members include Sue Reninger of RMD Advertising, Scott McKim of Nationwide Bank, Chris Joos of Plante Moran and Scott Claunch of Nuclear Pharmacy Services.  In addition to the board members, two team members have been added to the team’s staff of qualified healthcare professionals.

Sue Reninger is a Managing Partner of Client Brand Strategy at RMD Advertising.  Reninger brings more than two decades of marketing expertise and a number of board appointments to her work on the Alzheimer’s board.  “All of our professional success means nothing if we can not give to those in need. For me, Alzheimer’s is a personal mission.  We may not be able to cure Alzheimer’s, but we can use our talents to raise awareness and the much needed funds for research and support services,” shares Reninger.

Scott McKim is an Associate Vice President & Lending Product Manager for Nationwide Bank.  McKim’s purpose is rooted in assistance and caregiver support.  “My purpose is to provide assistance and relief to the caregivers who are ultimately impacted by Alzheimer’s, so they may better cope with the terrible impact of this disease and what it does to their friend or family member,” offers McKim.

Chris Joos, a CPA Partner at Plante Moran in Columbus, specializes in the Healthcare sector. “I want to use my 25 years of experience in the Senior Care Industry to help further the goals and mission of the Alzheimer’s Association in serving my community’s families impacted by a dementia disease,” shares Joos.

Finally, Scott Claunch, RPh, BCNP, is a Vice President of Nuclear Pharmacy Services at Cardinal Health.  “In my work everything you do has a real, meaningful impact on a human life. That’s what I want to do for everyone connected to Alzheimer’s, I want to make a meaningful difference in their lives,” offers Claunch.

To learn more about becoming engaged in the work of the Alzheimer’s Association, please contact interim executive director, Joanie Johnson at  or call 614-457-6003.

Deli Pizza, Take and Bake Favorite Appoints Ohio Food Agency

Champion Foods turns to food brand expert RMD Advertising for continued growth.

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing emerging food brands, announces the addition of a new emerging food brand, Champion Foods, to its list of established clients. Champion Foods, a leading manufacturer of top quality food products focusing on private label and branded take and bake deli pizza, take and bake breadsticks, calzones and break and bake cookie dough, will rely on RMD to enhance sales and brand awareness, as well as strategic counsel for continued success. The relation begins March 2014 with an emphasis on increased public relations, social media presence and web marketing. RMD-ChampionFoods Champion Foods works with many of the nation’s top retailers, such as Wal-Mart, to provide deli pizza, private label solutions and innovative products. Champion Foods offers a unique range of products including the retail Family Finest brand of Deli Take & Bake Pizzas, Breadsticks, Calzones, Thin Crust Flatbread Pizzas and the Make-N-Bake Pizza Pak. “We are honored to welcome Champion Foods to our array of emerging food brands,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “Champion Foods offers a beloved family-oriented product and is backed by a strong family-brand. We’re so proud to be on their team.”

10 Things Food Clients Should Never Say
In An Interview

Caught up in the moment … the opportunity … the interviewer relationship, too often food clients get swept away and all-too-often say something they wish they could take back. Sometimes these embarrassing, loose statements can damage their brand.

RMD-BlogChecklistFocusing on being transparent and authentic, yet wise is often a counsel RMD Advertising shares with its clients. A simple challenge that is often trickier to master, there are a few phrases and topics one should never approach during a media interview. In the interest of continuing to support our love of the growing and emerging food brands of America, we’ve done our best to share our experiences and our Top 10 Do Not Approach Topics during the coveted media interview. An engaged agency should prepare you, as a food client, for each and every interview — knowing the topics and questions ahead of time, you the client, will appear at ease and confident. Finally, by avoiding these negative topics, every interview can be a chance to significantly build the brand and sell more product, overall.

1. This is “off the record” or “no comment” (in the food category, everyone is a consumer — and that makes for a deep pool for the writer to dip into for that comment)
2. That retailer is … (fill in the blank, something derogatory about any retailer)
3. A stream of one-word answers that do nothing to represent the brand’s personality
4. Any strong opinions on politics, religion, or other hot-button topics
5. Any reference whatsoever to any past food issues and concerns related to the brand
6. Any invitation to randomly tour the manufacturing facility. This tactic should be executed CAREFULLY
7. Poking fun at the food industry or the consumer, flippantly, conveying a lack of respect for their importance
8. A reference to problems, concerns and challenges related to the family of the brand, the expansion of the brand or the operations overall
9. Cussing
10. An obvious reference to being under prepared or under educated about the topic at hand (being over prepared for interviews will always prove to be a wise investment)

Food Agency Named Finalist for Social Responsibility Award

RMD Advertising Named Finalist for Work with Charity Wagons Ho Ho Ho.

RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, has been named a finalist for a national award in the category of Social Responsibility from PR News’ Nonprofit PR Awards for their work with the charity Wagons Ho Ho Ho. Each finalist will receive an award at the PR News’s Nonprofit PR Awards Luncheon on February 26 in Washington, DC.

Wagons Ho Ho Ho is a non-profit organization established to build 400 red wagons filled with food to more than 20 counties throughout central Ohio for children and families in need of assistance during the holidays.

RMD Wagons Ho Ho Ho
Founded by RMD Advertising, Wagons Ho Ho Ho began six years ago as a way to become more involved in the Central Ohio community and help those less fortunate. The mission is to provide families with something that would bring them joy throughout the holiday season and the rest of the year, a new red wagon filled with food items.

“We are excited to be recognized as a finalist for our work with Wagons Ho Ho Ho. The ability to give back is the greatest gift of all and it’s something that shouldn’t be limited to just the holiday season… it should be every day,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “Every member of our team realizes how truly fortunate we are. And by working together as a team, we will increase our contribution each year as a way to remember that.”

In its inaugural year, 25 red wagons were donated and over the past 5 years tremendous growth has resulted from a positive community response to help grow the organization. Today, Wagons Ho Ho Ho is a community initiative that brings together a diverse group of people to help build 400 red wagons for a great cause.

RAK and Roll all month long with
101 Random Acts of Kindness

At RMD, we celebrate kindness. So naturally, February is a special month to us because it’s Random Acts of Kindness month. In addition to focusing on how we are kind to others in our central Ohio advertising community, we also try to put a renewed spin all month long on how we are kind to each other, and to ourselves. Looking for a way to feel inspired and make your work environment a kinder place? Try these ideas. Some are simple — others are big. But at the end of the day, they’re all important. Give it a try.

  1. prepare a meal for a homeless person
  2. smile :)
  3. call your mother to tell her you love her
  4. write a handwritten note
  5. knit a beanie or blanket for a homeless person
  6. put change in the washer/dryer for the next person
  7. fill an expired or about to expire parking meter
  8. leave some extra money in the vending machine
  9. buy a little extra grocery for the local food bank
 10. plant a tree
 11. send your favorite grade school teacher flowers
 12. write a thank you letter to your parents
 13. pay the toll for the person behind you
 14. tape a nice saying or thought to a bus window
 15. instead of just thinking it, compliment someone
 16. give a sad looking stranger a happy music cd
 17. ask someone “how are you?” mean it. and listen.
 18. make some baked goods for your neighbor(s)
 19. hug your loved ones for no particular reason
 20. make breakfast for your partner or housemate
 21. call someone you haven’t talked to in a while
 22. give someone a flower …or a dozen
 23. offer someone else your seat on the bus/train
 24. visit a senior center or nursing home
 25. say “thank you” for the otherwise routine, mundane
 26. pick up trash
 27. donate one of your favorite possessions
 28. give someone a fruit basket
 29. collect clothes to take to a local shelter
 30. stop to have a conversation with a homeless person
 31. give an inspiring book to a struggling friend
 32. leave your favorite book in a public place with a note
 33. donate books to your local library
 34. visit an animal shelter
 35. volunteer at a soup kitchen
 36. build a home with Habitat for Humanity
 37. mentor local youth
 38. pay for the person behind you at the drive-thru
 39. buy dessert for someone eating out alone
 40. pick up the tab for a random table at a restaurant
 41. put $10 on a random gas pump
 42. buy flowers for the cashier at the grocery store
 43. visit an orphanage with some goodies
 44. prepare a “to-go” breakfast for the morning mailman
 45. mail a friend some cupcakes
 46. send anonymous flowers to your office receptionist
 47. buy an extra umbrella on a rainy day
 48. give your waiter or waitress a huge tip
 49. tape an anonymous joke to your boss’ monitor
 50. send a nice card to a family member, just because
 51. don’t lose any opportunity to say: i love you
 52. leave a funny or kind note in an unexpected place
 53. invite a non-local friend over for dinner with your family
 54. read to a child
 55. rake someone’s yard
 56. be a courteous driver
 57. hold the elevator
 58. visit a lemonade stand
 59. recycle
 60. offer someone an unexpected tip
 61. set up a free lemonade stand on a hot day
 62. take some soup or hot chocolate to a homeless person
 63. leave a collection of positive news clippings in a waiting room
 64. practice patience
 65. refrain from gossiping; speak well of others
 66. act as if the glass were half full
 67. turn off a leaky faucet
 68. let someone get ahead of you in line
 69. listen intently
 70. prepare a nutritious sack lunch for a homeless person
 71. babysit for a single parent
 72. wave a “honk if you like to smile” poster at a street intersection
 73. be bold in your appreciation of life around you
 74. create an inspired piece of art and gift it to someone
 75. give a lottery ticket to a stranger
 76. compliment a stranger sincerely
 77. run an errand for someone
 78. give something awesome away on craigslist
 79. leave some extra stamps at the post office
 80. send a friend an old photo and recall that time
 81. send a random person in the phone book a small gift
 82. send your sibling a small gift anonymously
 83. donate an hour of your professional services
 84. invite someone who is alone over for dinner
 85. leave chocolate for your co-worker
 86. spend time with the elderly
 87. share your secret recipe with a friend
 88. write a letter of appreciation
 89. introduce yourself to someone you always see around
 90. anonymously send a friend in need some cash
 91. throw kids in your neighborhood a pizza party
 92. tape some change to a pay-phone
 93. put up anonymous, lovely post-it notes for strangers to find
 94. donate blood
 95. cook dinner for a busy parent
 96. give a little one a lollipop
 97. make time
 98. speak gently
 99. laugh heartily
100. share your last bit
101. one time, stop everything to help someone else

Buy it now (pretty please).

Super Bowl commercials are the Holy Mecca of advertising. There’s no other venue that displays the most creative – and expensive – spots in the world. The audience demands to be entertained … with humor, with action and with the heart.

For an agency, this pressure for creativity is perhaps the biggest stress point. Why? Sure although it’s football, and the male demographics that go along with it, you can’t forget about talking to more than the traditional male dominated viewer — because today, he’s sitting with his wife that made a killer cheese dip, his mom that loves her favorite television show, grandma that just came from church and the neighbor that loves soccer more than football.

Now go ahead and sell ‘em something for $4 mill … Oh, yeah make them laugh while you’re at it.

RMD Advertising David Ogilvy


David Ogilvy summed up the challenge decades ago. “The best ideas come as jokes. Make your thinking as funny as possible.” Thanks for the reminder David, and the inspiration day to day.

So try not being so hard on this year’s Super Bowl commercials. … A lot of blood sweat and beer went into every spot.
-Donn D., Managing Partner, Executive Creative Director

The 26 Principles of Success

Still early in the year, at RMD, our minds are focused on how to achieve more in 2014 … for the agency, for ourselves and most importantly, for our clients. Knowing that success begins with each individual first and then spreads throughout the entire organization, a personal assessment that’s objectively taken is the best place to begin a journey. It gives us all a clear picture of which areas need some polish, and then paints a roadmap for that sense of improvement.

Marketers are innately competitive — so let us challenge you. How well will you score on the following personal assessment? Shared via the now seven decade-old resource, Think and Grow Rich by Napolean Hill, this resource is road tested, for sure. A team that grows together moves forward together. And when constant and never-ending improvement (CANI) is the goal, in the end, clients of service-oriented organizations win. And in RMD Advertising‘s world, that means food clients excel, and to us, that makes for a noble cause. Enjoy!


1. Have I obtained the goal that I established last year?
2. Have I delivered the best quality service possible, or could I have improved any part of it?
3. Have I delivered service in the greatest possible quantity?
4. Has the spirit of my conduct been harmonious and cooperative at all times?
5. Have I permitted procrastination to decrease my efficiency, and by what extent?
6. Have I improved my personality … and in what ways?
7. Do I follow plans through to completion?
8. Have I reached decisions promptly and definitely?
9. Do I allow basic fears to decrease efficiency?
10. Have I been over or under cautious?
11. Has my relationship with my team been pleasant or unpleasant? Is it partly or wholly my responsibility?
12. Have I dissipated my energy through lack of concentration?
13. Have I been open minded about all subjects?
14. How have I improved my ability to render service to my clients?
15. Have I been intemperate in any of my habits?
16. Have I expressed egotism, either privately or secretly?
17. Has my conduct with my associates reduced them to respect me?
18. Have my opinions and decisions been based on guess work or accuracy of analysis and thought?
19. Have I followed the habit of budgeting time, resources and income?
20. How much time have I devoted to unprofitable efforts that could be used to better advantage? How can I re-budget my time for better effect?
21. Have I been guilty of conduct that isn’t approved by my conscience?
22. In what ways have I rendered more or better service than I was paid to deliver?
23. Have I been unfair to anyone? If so, why?
24. If I purchased my service, would I be satisfied with it?
25. Am I in the right vocation? If not, why not?
26. Have the purchasers of my services been happy with my services? Why or why not?

The Two Most Magical Phrases in An Agency’s Language

It’s an amazing discovery. The power of words to transcend has never been more potent. Studies show that not only what we say, but how we say it has the power to color the emotional state of an entire team. How you use this power, as a leader or within a team, is up to you

Heads down, productivity up, creativity and innovation is the battle cry. This is a typical day in the agency business. But there are two little phrases that can create a paradigm shift unlike any other. These two little phrases both powerful, have the ability to change a state and facilitate collaboration and a spirit of true team, unlike any other. And when used outside of the agency, within a client team — they have the ability to break down barriers and make a difference unlike any other.

What are these magical phrases?
RMD Advertising Words Are Powerful
“How can I help you?”
“I’ve got a great idea!”

Being stranded alone on an island is a creepy place to be. Both phases offer a life raft of sorts. Take the challenge and transcend the state of someone on your world this week.

Words matter in our world.

RMD Advertising.

Columbus Charity Donates 400
Red Wagons to Families in Need

RMD Advertising Holds 6th Annual Wagons Ho Ho Ho at Mid-Ohio Foodbank to Provide for Families

Wagons Ho Ho Ho, a growing non-profit in Central Ohio that brings together a diverse group of people to help donate red wagons for a great cause, built and delivered 400 red wagons to organizations and non-profits. Thanks to the help of all who volunteered during the annual wagon build on Saturday, December 7th at Mid-Ohio Foodbank. This annual event helps support the mission of Wagons that every one deserves to experience a Christmas during the holiday season.

RMD Wagons Ho Ho Ho

In 2012, Wagons Ho Ho Ho’s sponsor, RMD Advertising, purchased 200 red wagons and distributed them to families in the 20 counties throughout the greater Central Ohio-area with the help of charity partner, Mid-Ohio Foodbank. This year, RMD purchased and helped assemble 400 new red wagons filled with an assortment of goods to distribute with the help of Mid-Ohio Foodbank. Community members, as well as friends and clients of RMD, stepped forward to donate non-perishable goods, personal time and muscle to reach the goal of donating 400 red wagons to children in need during the holiday.

“The ability to give is the greatest gift of all. It’s something that isn’t limited to the holiday season… it’s every day,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “Every member of our team realizes how truly fortunate we are. And we’re look forward to increasing our contributions this year, and every year, as a way to remember that.”

Wagons Ho Ho Ho, founded by RMD Advertising, began six years ago as a way to become more involved in the Central Ohio community and help those less fortunate. Their mission is to provide families with something that would bring them joy throughout the holiday season and the rest of the year, a new red wagon filled with food items. In its inaugural year, 25 red wagons were donated and over the past 5 years tremendous growth has resulted from a positive community response to help grow the organization. Wagons Ho Ho Hois a non-profit 501(c)(3) organization, making all donations tax-deductible.

Being Thankful and Thoughts
on the PLMA 2013

Recently, I’ve found myself overtly grateful for connection and relationships both inside and outside the workplace. I truly believe we are in the relationship business. To be successful, each day we all need to work on our own relationships with each other and our clients to find connectivity at a higher level and serve each other best. I am grateful for sounding boards within my teams, and at home, as well as the ability to collaborate together to find the connection with each team member. I find that we help each other, and clients, best when we feel fully connected to them.

RMD Advertising at PLMA 2013

Tradeshows are a wonderful way to have the opportunity to see clients who we may only have phone calls and Skype appointments with for months at a time. As a business grows, it is an Account Executive’s responsibility to find a connection both with the client each day, as well as to ensure the entire team feels a portion of that. This is a key principle behind working collaboratively together so we can produce the best outcome and results for our clients.

Recently, at PLMA (Private Label Manufacturers Association), a popular private brands tradeshow, I had the opportunity to reconnect with several clients and simply listen to them about the show. They elaborated on what their best day looks like for the show and how we can help them excel further as a team. It’s critical to embrace time with each client, however, still allow yourself ample time to walk around the show room and interact with editors, media, partners and additional brands that are making waves in their various categories.

While at the show, I always think it’s best to go in with a plan – including where client’s booths are located, businesses you may want to visit and education sessions available throughout the day that are of interest. For newcomers and seasoned tradeshow veterans, I advise to go to the Keynote breakfast when available, it sets the tone for the day at the show, as well as amps you up for an energetic and thought-filled experience. It’s also a wonderful way to hear new and different speakers about relevant matters that will affect the industry in the months to come.

-Amanda S.,  Account Manager

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