We are proud to be honored with a national W³ Award by The International Academy of Visual Arts. This award highlights RMD Advertising’s excellence in overall strategy and digital design for a Cause-Related Marketing Campaign for Rudolph Foods’ annual Truck Driver Appreciation Week campaign.
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos, marketing programs and mobile sites/apps. It is the only major web competition to be accessible to the largest agencies, the smallest firms and everyone in between. Amidst hundreds of submissions, RMD’s entry for Rudolph Foods’ annual Truck Driver Appreciation Week campaign was distinguished as a leader in its respective categories.
“We’re honored to have been recognized as a leader in the advertising industry,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “W³ recipients represent prestigious companies, both large and small, leading corporations, small businesses, and nonprofit associations and institutions. It’s exciting to be publicly recognized as part of such an accredited group of professionals!”
Rudolph Foods, the world’s largest manufacturer of pork rinds, works to celebrate Truck Diver Appreciation Week each year – an event partnering with the St. Christopher Truck Driver Relief Fund. During this pivotal awareness week, Rudolph Foods, with the help of RMD Advertising, shared their gratitude for the hard-working truck drivers who play such a critical, yet underappreciated, role in the food industry. This campaign effort accurately portrayed RMD’s excellence within the Challenger Food category and led the agency to its W³ wins.