Here’s a Tip … Listen to the Consumer

Mobile ordering, delivery services and the influence of social media have changed the way consumers interact with restaurants, but there may be a disconnect between what customers want and what restaurants are offering. For example, 63% of customers prefer being able to tip their server, but 29% of restaurants either already had a no-tipping policy or were considering adding one.  Are we truly giving people what they want or are we “tipping” the scales to the few? Read more from Fast Casual.

A culture of teamwork for food clients

From food shots to recipes and culture to teamwork, everything you’d want to know about RMD Advertising can be told in pictures. Follow us on Instagram, to learn how we accomplish the extraordinary and think and play hard, too. When you do, check out the #delicious tradeshow booth we created for SouthernRecipeSmallBatch!                        https://www.instagram.com/RMDadvertising/

Why Radio Earned Media is a Smart Strategy

Edison Research, the well-regarded authority on “share of ear” produced it’s Q4, 2016 findings regarding how Americans consume audio content. Even when pegged against social media powerhouses such as Pandora and Spotify, AM/FM radio still wins out. For Challenger Food Brands that include radio as part of their EARNED media strategy (through an assertive approach to media relations), that’s great news.

Snapchat … Today’s Answer to Millennials and Gen Z?

Is Snapchat the newest, latest and greatest for food brand marketing?  While RMD continues to keep a close eye on this platform for challenger brands, much skepticism abounds …

Recently, Snapchat proudly touted the fact that you can search over one million unique Stories on Snapchat! In addition to their professionally curated Stories, you can watch a local basketball game, check out the scene at your favorite bar, view your favorite Fashion Week shows, get inspired by a faraway place, or simply tap through a Story full of puppies — there’s a Story for everything!

The Value of Culture in the Quest for Inspiring Work

Natural Products Expo West 2017 was a particularly memorable food tradeshow this year. Not only was the size awe-inspiring, but the passion present on the showroom floor made the entire Anaheim Convention Center buzz with energy.

 

As our RMD team walked from Challenger Food brand booth to booth, we certainly felt it.

This is one event made us pause and realize just how grateful we are to be a part of such an independently unique industry. Keynote speaker Doug Rauch, Co-CEO of Conscious Capitalism, Inc. and Founder & President of the Daily Table, spoke of conscious consumerism inspiration. Is the food industry doing its part to maintain the integrity consumers so desperately desire? Are we, as an industry, doing our part to lead shoppers to better choices, more healthful choices, greener and more sustainable choices? Are we offering consumers goods because we truly believe in their inherent benefit?

It’s now more important than ever that our purpose for selling food be pure. Profit may be our oxygen, but our purpose runs much, much deeper.

For each brand that purpose is different. Perhaps it’s a commitment to connecting shoppers with the nostalgic foods they grew up with and loved. Perhaps it’s delivering an authentic meal and a taste of ethnic cuisine to those who want to experience the world … but have never left their home. Perhaps it’s helping today’s busier-than-ever consumer take a moment for herself and reconnect to what is most important.

Just one bite can take a consumer from shopper to brand lover. And that comes only when a brand’s purpose is broadcasted loud and clear at every point of sale.

What’s your brand’s oxygen? 90,000 attendees at this year’s Expo West will tell you – there’s more to a love brand than money in the pocket. Let your purpose drive your product to new heights and do what this incredible industry does best: serve.

CHOP5 Restaurant Selects RMD to Launch Brand

chop5-new-agency

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of CHOP5 to its list of established clients. Mixing fast casual dining with innovative, fresh tastes, CHOP5 strives to create delicious and better-for-you food that allows guests to eat without regrets. The expanding restaurant will rely on RMD’s strategic counsel through an increased focus on public relations and social media to raise awareness and knowledge about their brand overall.

CHOP5 prides itself on providing the freshest, healthiest and tastiest locally sourced ingredients. In addition to its commitment to quality food, CHOP5 also plans to make Columbus a heathier community through partnership with relevant and beloved local charities.

“CHOP5 is changing the way we look at eating our vegetables by providing guests with delicious custom salads and excellent service.” said Sue Reninger, Managing Partner of RMD Advertising. “We are thrilled for the addition of this amazing client and look forward to working with their passionate team to continue to fuel their growth.”

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