Recently, I’ve found myself overtly grateful for connection and relationships both inside and outside the workplace. I truly believe we are in the relationship business. To be successful, each day we all need to work on our own relationships with each other and our clients to find connectivity at a higher level and serve each other best. I am grateful for sounding boards within my teams, and at home, as well as the ability to collaborate together to find the connection with each team member. I find that we help each other, and clients, best when we feel fully connected to them.
Tradeshows are a wonderful way to have the opportunity to see clients who we may only have phone calls and Skype appointments with for months at a time. As a business grows, it is an Account Executive’s responsibility to find a connection both with the client each day, as well as to ensure the entire team feels a portion of that. This is a key principle behind working collaboratively together so we can produce the best outcome and results for our clients.
Recently, at PLMA (Private Label Manufacturers Association), a popular private brands tradeshow, I had the opportunity to reconnect with several clients and simply listen to them about the show. They elaborated on what their best day looks like for the show and how we can help them excel further as a team. It’s critical to embrace time with each client, however, still allow yourself ample time to walk around the show room and interact with editors, media, partners and additional brands that are making waves in their various categories.
While at the show, I always think it’s best to go in with a plan – including where client’s booths are located, businesses you may want to visit and education sessions available throughout the day that are of interest. For newcomers and seasoned tradeshow veterans, I advise to go to the Keynote breakfast when available, it sets the tone for the day at the show, as well as amps you up for an energetic and thought-filled experience. It’s also a wonderful way to hear new and different speakers about relevant matters that will affect the industry in the months to come.
-Amanda S., Account Manager