Happy National Hot Dog Month!

America’s favorite meat! Every year in July, food brands come out in force to celebrate this festive food month. Yes, it is once again National Hot Dog Month! Let’s celebrate!

To honor the dog … we thought it befitting to share our big 3 list; those attributes that RMD Advertising has in common with the All-American Hot Dog. Here goes …

RMD Advertising Our Team Hot Dog FridayRMD Hot Dogs

1. The hot dog loves baseball. We do too! Each summer our team building is a night out at the Clippers game. Fans of the game and of beer alike, you’ll find us snapping photos, goofing around and indulging in a dog or two.

2. Folks LOVE hot dogs. In fact, 35 million pounds of hot dogs are eaten each year. The average American eats 50 hot dogs a year. That’s a lot of weiners! RMD does its best to put a dent in that number during our summertime hot dog Fridays. We’ve yet to make it to the Guiness Book of World Records for the most hot dog eaten on a given Friday, but we estimate that we chomp on approximately 60 pounds of dogs a year. Since we’ve been celebrating RMD Hot Dog Fridays, we estimate that we’ve consumed approximately 600 pounds of dogs. Wow! That’s a lot of meat!

3. Some things are just MADE for the dog. There are condiments and buns … and then there are toppings and breads made to cradle the dog. Slawsa is that world-class topping, and Klosterman Honey Wheat Buns are made for rockin’ the dog. We’re proud to say we work with both of these amazing family food brands. And yes, we would still enjoy the products if they weren’t our clients. (Delicious!)

Every agency has some “hot dogs” on the team (our creative team comes to mind). But we love them — and are proud to celebrate this special month with a toasted bun on Hot Dog Friday. Here’s to many more to come … long live summer! Grill on.

Director of Stress Management

Any advertising pro can admit that agency life is fast paced. Between balancing multiple clients to attending meetings and hitting client deadlines, stress can certainly be a byproduct of the business. So how do RMDers manage their daily tasks with ease, while still performing at their best?

Meet Boone, Director of Stress Management. How did a team member of RMD gain such a prestigious title? Well, she wags her tail, trots on four legs, and is always happy to greet you. RMDers are more than equipped to handle stress without a four-legged pal, but a dog’s presence helps facilitate the process. And we love having Boone around.

Having a dog in the office has a number of benefits:

• Decreased stress levels
• Mandated mini breaks, which in turn maintains focus
• Increased happiness, which has been shown to boost productivity
• Increased socialization, which we all need and want

Although Boone doesn’t help RMDers figure out the best way to market pork rinds, or develop new family friendly recipes for canned foods, she is as important as any other two-legged member of the team! The office would not be the same without her, and we thank her for that!

The Brain Game
Happy Brain Awareness Month

At RMD, there are many things that we love. Food … And the Central Ohio Alzheimer’s Association are just two of them. In that June is Brain Awareness Month, we thought we’d marry the two and encourage as many people as possible to eat more of these WebMD-suggested foods to boost your memory.

There’s no denying that as we age chronologically, our body ages right along with us. But research shows us that we can increase our chances of maintaining a healthy brain well into our old age if we add these “smart” foods to our daily eating regimen. Enjoy!

Blueberries help prevent Alzheimer's
Blueberries. Studies have shown that diets rich in blueberries significantly improved both the learning capacity and motor skills of aging rats, making them mentally equivalent to much younger rats. Try them fresh, frozen, or freeze-dried.

Wild Salmon helps prevent Alzheimer's
Wild salmon. Deep-water fish, such as salmon, are rich in omega-3 essential fatty acids, which are essential for brain function. Omega-3s also contain anti-inflammatory substances. Other oily fish that provide the benefits of omega-3s are sardines and herring. Eat at least one
4-ounce serving, two to three times a week.

Nuts and Seeds help prevent Alzheimer's
Nuts and seeds. Nuts and seeds are good sources of vitamin E — which corresponds with less cognitive decline as we get older. Once a day, enjoy walnuts, hazelnuts, Brazil nuts, filberts, almonds, cashews, peanuts, sunflower seeds, sesame seeds, flax seed, and non-hydrogenated nut butters such as peanut butter, almond butter, and tahini.

Nuts and Seeds help prevent Alzheimer's
Avocados. Avocados are almost as good as blueberries in promoting brain health. They also lower blood pressure, but are high in calories, however, so add just 1/4 to 1/2 of an avocado to one daily meal.

Whole Grains help prevent Alzheimer's
Whole grains. Whole grains, such as oatmeal, whole-grain breads, and brown rice can reduce the risk for heart disease. Every organ in the body is dependent on blood flow, so if you promote cardiovascular health, you’re promoting good flow to the organ system, which includes the brain. Consume 1/2 cup of whole-grain cereal, 1 slice of bread two-thee times day, or 2 tablespoons of wheat germ a day.


Condiment Brand Selects Ohio Food Agency

Slawsa turns to food brand expert RMD Advertising for continued growth.

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing emerging food brands, announces the addition of Slawsa to its list of established clients. Slawsa, a producer of a delicious condiment that crosses slaw and salsa, will rely on RMD’s strategic counsel to enhance sales and brand awareness through an increased focus on public relations and social media.
Slawsa is a cabbage based-relish with a salsa twist. The all-natural, gluten-free and fat-free condiment is Ashley Koff, RD approved and holds the world’s leading kosher certification through Orthodox Union. Slawsa offers four bold flavors: Original, Spicy, Garlic and Spicy Garlic. The versatile condiment can be used as a topper for hot dogs and hamburgers, served as a dip or side, or added to recipes such as meatloaf, grilled cheese, baked potatoes and more.

“Slawsa is a hot brand that has emerged as a category changer, giving the food industry something new to talk about,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “We are thrilled to add Slawsa to our array of emerging food brands and look forward to a “Slawsome” relationship working with their passionate team.”

Confessions of a First Time Slawsa User

Only after two short weeks at RMD, and as a recent grad, I quickly realized that what this agency has taught me extends far beyond those realms of what a student can comprehend from inside of the classroom.

From mailmen to new members like myself, anyone who steps foot into this agency can agree that RMD is an agency that truly cares. They care for every member of the RMD team and equally for their clients. Whether it is wearing client’s T-shirts each Friday or ensuring we test their newest product, it is clearly evident that caring for our clients is a top priority for RMD. This agency does not discriminate between new and old clients, when you’re a member of RMD, you’re family.


Which brings me to my topic of discussion – Slawsa. Slawsa is a new account that we recently won. Before RMD, I was unfamiliar with the product despite the fact it has a large following and appeared on the primetime TV hit Shark Tank. The vibrant yellow condiment interested me. How do I use this?

My first encounter with the brand was nothing out of the ordinary, but transformed me into a believer. Other RMDers are trying out Slawsa in new ways daily. Their enthusiasm for the brand is contagious and it shows through their early dedication to the brand.

Flash-forward to my lunch, I was staring indifferently at my plain turkey sandwich. It was suggested that I add some Slawsa to my sandwich. So I listened, I spooned the Slawsa on top of the lunchmeat, examined it, and closed the face of my sandwich. My first bite of the innovative condiment, was crunchy with a distinctive kick, and a fiesta of salsa dancing with maracas sounded off in my head. It underscored the flavor of the plain turkey and begged, “Daniella! Enjoy this sandwich!!!” But I’m on a diet, as I argued against my taste buds. But behold, it’s healthy! I devoured the rest of my sandwich and included extra scoops of Slawsa in every mouth-watering bite. My first experience was with the Original Flavor, but I am eager to try the Garlic Slawsa on different dishes as well.

My experience with Slawsa and the RMD team’s devotion to the condiment is just one of the many examples of how this agency is committed to caring for clients and incorporating their products into our lives. I look forward to lunch every day, and wear my Slawsa shirt proudly, because I can say how SLAWSOME it is!


I Am My Father’s Daughter


My dad is, by far, one of the wisest people I will ever know. He has always had the knack of sharing insight into even the most difficult situation that cuts through complexity and helps to move a difficult decision toward something that was morally and ethically correct. From humble beginnings — working in a gas station — to managing three steel mills in the Greater Detroit, Gary, Indiana areas, as well as Australia, my dad was respected for his tough love approach to the people that worked for him. He often shared these stories at the family dinner table.

Today, my dad is suffering from advanced Alzheimer’s, and I hate it.

But being the marketer that I am, I find strength and interest in the disease from a humanist perspective. Today, conversations with him take on a much different tone from those pearls of dinnertime wisdom. Today, we plan horseshows that will never happen … work itineraries that will never play out … and assign personnel that will never exist.

Why? Alzheimer’s Disease is interesting. As his memories fade, and he can’t remember what he had for dinner on any given evening … or even where he lives … his mind clings tightly to those things that mattered most to him in life. For my Dad, this means family, horses and … work.

Horses were his free time passion. Raising Paso Fino horses and showing them, too, he looked dapper in his Spanish garb. He was never very stellar at the effort, but he loved it and gave his all to the hobby. I admired that.

But what makes him the happiest today is talking about work. Planning, managing, executing and problem solving. In his mind, he thinks he still works, and he lights up when we plan. Again, as a marketer, I find this interesting. As an entrepreneur, I find this sobering. All of us, entrepreneur and team members alike, complain about our work from time to time. All of us have bad and good days, days that are fulfilling and those that seemed fruitless. But in the end, maybe we should appreciate every single day, and every single experience a little deeper. Maybe we all take this aspect of our lives a little for granted. Maybe we can all celebrate those big days, and those challenging ones, all the same.

If you knew that work was going to be regarded as one of your happiest memories, how would you approach each day just a little different?

My hope for you is that you don’t need to travel the Alzheimer’s journey with your dad to cherish each day that you bring your special gift to the world. Whether that be managing a steel mill or an advertising agency — shooting photography or serving a meal to a weary diner — our work is a gift we give every day. Today I will honor Gail Reninger by making every work day my best. I hope you will too.

- SR, Brand Strategy, RMD Advertising

The Story of the Swinging Boy

RMD Advertising Swinging Boy
A lot of people ask us, “why the boy on the swing?” In short, because we believe the agency business is a lot like a boy and his swing.

As a child, the swing – or in many cases a simple, used tire and a sturdy rope – was the one toy that gave you freedom and helped you to touch the sky. You quickly figured out that the more you pumped your legs and the harder you worked, the higher you soared. And the higher you soared, the better.

But before you could be launched into the clouds you scouted the area for the best place to hang the swing. Too close to other trees and you may be restricted. Is the branch strong enough to hold for the long haul? Is the tire thick enough to provide a sturdy ride? I mean, after all, we want to make the most of our ride. This holds true to what we do as an agency.

Advertising (hey everybody, I’m building a swing and it’s going to be the best one around)

Public Relations (let me tell you why we have the best swing around)

Word of Mouth Marketing (Jimmy, you may want to tell Suzy why we have the best swing around)

Brand Strategy (this is how we’re going to make it the ONLY and BEST swing ever)

Social Media (I’ll share my swing with you. Wanna join my club?)

We get the swing ready so your brand can soar. Let’s go for a ride…

Columbus Area Professionals Join the
Fight Against Alzheimer’s

Four Central Ohio Professionals Appointed to the Association’s Board

The Alzheimer’s Association Central Ohio Chapter has announced the appointment of four new board members to serve on its board of directors. The board members will serve one term each, and will be tapped for their passion, expertise and ability to encourage others to get involved in making a difference to patients with Alzheimer’s and dementia in Central Ohio and the 14 regions served by the chapter, and their caregivers.  The new board members include Sue Reninger of RMD Advertising, Scott McKim of Nationwide Bank, Chris Joos of Plante Moran and Scott Claunch of Cardinal Health.  In addition to the board members, two team members have been added to the team’s staff of qualified healthcare professionals.

Sue Reninger is a Managing Partner of Client Brand Strategy at RMD Advertising.  Reninger brings more than two decades of marketing expertise and a number of board appointments to her work on the Alzheimer’s board.  “All of our professional success means nothing if we can not give to those in need. For me, Alzheimer’s is a personal mission.  We may not be able to cure Alzheimer’s, but we can use our talents to raise awareness and the much needed funds for research and support services,” shares Reninger.

Scott McKim is an Associate Vice President & Lending Product Manager for Nationwide Bank.  McKim’s purpose is rooted in assistance and caregiver support.  “My purpose is to provide assistance and relief to the caregivers who are ultimately impacted by Alzheimer’s, so they may better cope with the terrible impact of this disease and what it does to their friend or family member,” offers McKim.

Chris Joos, a CPA Partner at Plante Moran in Columbus, specializes in the Healthcare sector. “I want to use my 25 years of experience in the Senior Care Industry to help further the goals and mission of the Alzheimer’s Association in serving my community’s families impacted by a dementia disease,” shares Joos.

Finally, Scott Claunch, RPh, BCNP, is a Vice President of Nuclear Pharmacy Services at Cardinal Health.  “In my work everything you do has a real, meaningful impact on a human life. That’s what I want to do for everyone connected to Alzheimer’s, I want to make a meaningful difference in their lives,” offers Claunch.

To learn more about becoming engaged in the work of the Alzheimer’s Association, please contact interim executive director, Joanie Johnson at jjohnson1@alz.org  or call 614-457-6003.

Deli Pizza, Take and Bake Favorite Appoints Ohio Food Agency

Champion Foods turns to food brand expert RMD Advertising for continued growth.

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing emerging food brands, announces the addition of a new emerging food brand, Champion Foods, to its list of established clients. Champion Foods, a leading manufacturer of top quality food products focusing on private label and branded take and bake deli pizza, take and bake breadsticks, calzones and break and bake cookie dough, will rely on RMD to enhance sales and brand awareness, as well as strategic counsel for continued success. The relation begins March 2014 with an emphasis on increased public relations, social media presence and web marketing. RMD-ChampionFoods Champion Foods works with many of the nation’s top retailers, such as Wal-Mart, to provide deli pizza, private label solutions and innovative products. Champion Foods offers a unique range of products including the retail Family Finest brand of Deli Take & Bake Pizzas, Breadsticks, Calzones, Thin Crust Flatbread Pizzas and the Make-N-Bake Pizza Pak. “We are honored to welcome Champion Foods to our array of emerging food brands,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “Champion Foods offers a beloved family-oriented product and is backed by a strong family-brand. We’re so proud to be on their team.”

10 Things Food Clients Should Never Say
In An Interview

Caught up in the moment … the opportunity … the interviewer relationship, too often food clients get swept away and all-too-often say something they wish they could take back. Sometimes these embarrassing, loose statements can damage their brand.

RMD-BlogChecklistFocusing on being transparent and authentic, yet wise is often a counsel RMD Advertising shares with its clients. A simple challenge that is often trickier to master, there are a few phrases and topics one should never approach during a media interview. In the interest of continuing to support our love of the growing and emerging food brands of America, we’ve done our best to share our experiences and our Top 10 Do Not Approach Topics during the coveted media interview. An engaged agency should prepare you, as a food client, for each and every interview — knowing the topics and questions ahead of time, you the client, will appear at ease and confident. Finally, by avoiding these negative topics, every interview can be a chance to significantly build the brand and sell more product, overall.

1. This is “off the record” or “no comment” (in the food category, everyone is a consumer — and that makes for a deep pool for the writer to dip into for that comment)
2. That retailer is … (fill in the blank, something derogatory about any retailer)
3. A stream of one-word answers that do nothing to represent the brand’s personality
4. Any strong opinions on politics, religion, or other hot-button topics
5. Any reference whatsoever to any past food issues and concerns related to the brand
6. Any invitation to randomly tour the manufacturing facility. This tactic should be executed CAREFULLY
7. Poking fun at the food industry or the consumer, flippantly, conveying a lack of respect for their importance
8. A reference to problems, concerns and challenges related to the family of the brand, the expansion of the brand or the operations overall
9. Cussing
10. An obvious reference to being under prepared or under educated about the topic at hand (being over prepared for interviews will always prove to be a wise investment)

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