COLUMBUS, OH (August 3, 2016) – RMD Advertising, an integrated advertising, brand strategy, social media and public relations agency considered to be an expert in the challenger food brand category, has been honored with two national Clarion Awards. Awarded by The Association for Women in Communication, each award highlights RMD Advertising’s excellence in clear, concise communications. The agency was awarded for both its Graeter’s National Ice Cream Day campaign in collaboration with Uber and Rudolph Foods’ annual Pork Rind Appreciation Day campaign.
Started in 1972, the Clarions honor excellence in more than 100 categories across all communications disciplines, including advertising and marketing among other categories. Amidst hundreds of submissions, RMD’s entries for Graeter’s National Ice Cream Day campaign in collaboration with Uber and Rudolph Foods’ annual Pork Rind Appreciation Day campaign were distinguished as leaders in their respective categories.
“We’re honored to have been recognized as a leader in the advertising industry,” shares Sue Reninger, Managing Partner, Brand Strategy of RMD Advertising. “Clarion recipients represent prestigious companies, both large and small, leading corporations, small businesses, and nonprofit associations and institutions. It’s exciting to be a part of such an accredited group of professionals.”
RMD’s strategic and intelligent public relations work set Graeter’s National Ice Cream Day campaign apart from like category entrants. In celebrating National Ice Cream Day, Graeter’s Ice Cream, a 145-year-old family owned and operated craft ice cream brand, collaborated with Uber in a one-day campaign across Columbus. Uber, the e-hailing car service, used their resources to transport Graeter’s Ice Cream to consumers who participated in the campaign. This initiative elevated awareness of Graeter’s Ice Cream within and outside of current markets while endearing the brand in eyes of consumers.
Rudolph Foods, the world’s largest manufacturer of pork rinds, works to celebrate Pork Rind Appreciation Day each year – an event established by Rudolph Foods in tandem with congressional support four years ago. RMD Advertising celebrated Pork Rind Appreciation Day on the biggest football day of the year, Super Bowl Sunday, in an effort to bring pig skins and pigskins together while raising awareness and funds for Mike Ditka’s Gridiron Greats Assistance Fund. Both campaign efforts accurately portrayed RMD’s excellence within the industry and led the agency to its Clarion Award wins.