Of course we love National Food Days … doesn’t everyone?

Why we love National Food Days, why some people hate them (psh), and why you should adore them:

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August is National Sandwich Month, but don’t think we’re celebrating this yummy month just to perpetuate some obscure marketing gimmick. While it may be an opportunity to highlight all of the best our sandwich-loving clients (like Klosterman Bread, Qrunch Foods, and Panera Bread) have to offer, we’re all about celebrating food!

Food is love and love is life. It would be a shame to throw away the meaning that we’ve given to our food. Like Peeps on Easter or BBQ on the 4th of July, some foods hold happy memories that make special moments that much more … special!

… And that’s why we’re celebrating National Sandwich Month! Join us!

Donnelly is a millennial and a food writer based in Columbus, Ohio.  She started writing from a very young age, and her writing skills are a reflection of her passion for food, baking and the creative arts, overall.  She moved to the agency world after a stint as a ballerina.  On her journey, she learned a range of skills, including creative writing, the art of influence in advertising and PR, and how food helps people of differing backgrounds connect on an emotional level.

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We take not one but two national awards!

Thank you Rudolph Foods for believing in strong creative and strategy.

 
RMD Advertising Receives 2015 Clarion Awards From The Association for Women in Communications

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RMD Advertising, an advertising, brand strategy, social media, and public relations agency considered an expert in the food industry, has received two national 2015 Clarion Awards from the Association for Women in Communications. One award went for Rudolph Foods Pork Rind Appreciation Day in the category of Ongoing Public Relations, while the other was for the Dig My Rig contest for Rudolph Foods again in the Special Event category. These awards speak to RMD Advertising’s expertise and excellence in both the food and advertising industries as well as public relations, social media and digital integration.

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The Clarion Awards are awarded for excellence in communication. According to the Association for Women in Communications (AWC), the awards are highly sought after by both men and women. Beginning in 1972, the Clarion Awards recognize achievement in 100 categories across the field of communications. This year’s competition included entries from throughout the U.S. and three countries, with 86 awards received. The judges pick one winner for each category and may choose to pick none at all.

“AWC is a professional organization that champions the advancement of women across all communications disciplines by recognizing excellence, promoting leadership and positioning its members at the forefront of the evolving communications era.” Earning this type of recognition is a major accomplishment for RMD, further establishing the company as an industry leader.

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“We are ecstatic to have won not one but two national Clarion Awards. Recognition on this level for our clients and their work is always worth celebrating,” shares Donn Ditzhazy, Executive Creative Director for RMD Advertising.  “To win at this level, creative, copy, strategy and client have to all work together to communicate and sell. I think it shows just how passionate we are about our clients and the food business overall.”

RMD Advertising’s expertise in the food industry spans more than two decades, and it is constantly striving for client success. The Clarion Awards are an addition to several other awards over the years, including PRism Awards, AIM Awards and Davey Awards. The proof of RMD Advertising’s success is in the way lasting relationships have been built with such brands as Rudolph Foods, Tandoor Chef, Champion Foods, Little Caesars Pizza Kit Fundraising Program, Panera Bread, and Graeter’s Ice Cream. RMD Advertising plans to continue to further its experience and its expansive industry knowledge to gain success for its clients.

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RMD chomps on two more blue-chip clients

Growth continues with Bravo Brio Restaurant Group and Joel Silverman

RMD Advertising, an advertising, brand strategy, social media and public relations agency considered an expert in the food industry, has recently added both Brio Tuscan Grille and Joel Silverman, celebrity dog trainer, to its roster of blue-chip clients. Under the insightful eye of RMD Advertising, both Brio and Joel Silverman, leaders in their respective fields, will now be able to effectively expand brand awareness while working with an agency as committed to their growth as they are.

This level of success will be accomplished through enhanced social media, public relations and creative expertise. RMD will focus on growing the Brio brand overall while striving to increase sales through their strategic work in the digital space. Similarly, RMD will work to grow the Joel Silverman brand name in social media and through targeted public relations.

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Brio is one of the nation’s leading restaurants, featuring a Tuscan-inspired menu with only the finest and freshest ingredients. Joel Silverman has worked both in front of and behind the camera, having made his mark as a celebrity dog trainer. Distinguished by what current clients describe as unwavering work ethic and commitment to the food category overall, RMD Advertising is proud to work with these two new clients, proving just how versatile and nimble the agency is in each aspect of the food industry.

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“Both Brio and Joel Silverman are brand names we are honored to help grow,” shares Donn Ditzhazy, Managing Partner of RMD Advertising. “These new additions to the RMD roster of clients are sure to stretch our breadth of experience and further establish the agency’s impact within the industry — while proving our passion for growing such strong brands.”

 

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Power of the woman

Although you may have missed Woman’s History month, it’s never too late to appreciate the accomplishments of women in the food industry. RMD Advertising salutes Walmart’s commitment and initiative to support women-owned businesses.

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“As the world’s largest retailer, we have the opportunity to use our scale, purchasing power and local presence to help others,” noted Kathleen McLaughlin, president of the Walmart Foundation and SVP of Walmart Sustainability. “By sourcing more products from women-owned businesses and making it easier for customers to identify those products at the shelf and online, we are helping to empower women and their families. We are excited by the power of business, and retail in particular, to increase women’s economic mobility.” In fact, the retail powerhouse has aligned products, resources and web assets to support the initiative.

Some of our favorite brands are women owned and/or women-run — including Mom Made Foods, The Piping Gourmets Whoopie Pies and Klosterman Bread (and your’s truly, RMD Advertising) to name a few. But outside of RMD’s clients, there are some amazing business that were started by women. Did you know Birchbox, Flickr and Ruth’s Chris Steakhouse all began with a woman at the helm? To see 12 of the most amazing woman-owned business, read Business News Daily’s account here.

 
 
 
– S. Reninger, Managing Partner, Brand Strategy

 

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We’ll miss you forever.

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It’s a sad day at RMD. Our longest tenured team member has died. Some knew her by the title on her business cards Director of Stress Management, others by the inquisitive way she poked her head in the conference room just to make sure the meeting was going okay (and to hopefully grab a bite to eat) and still others knew her simply by her name, Boone. Ever see the bumper sticker that reads Who Saved Who?. That was Boone.

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After 14 years there are far too many stories to tell. I can tell you, I believe she taught a lot of people along the way. In her hey day she would give the “Border Collie stare” anytime an unruly sheep (better known as a team member) got too argumentative. Take a lunch and don’t eat at your desk (or I will eat your lunch when you turn your head), stress less love more, step away from the task at hand more often (as you take me outside to get fresh air) and finally the biggest lesson; we should all care for one another because life is way too short. And to all the past RMD interns who lost their lunch from their desk … always remember, you gotta be smarter than the Border Collie to be in advertising. Good bye little girl, we’ll miss you terribly.

 
 
 
– D. Ditzhazy, ECD

 

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How to build a great team, through the
eyes of an SPC

In my first month as a young professional, I have learned so many skills and practices that I could never have learned in a classroom. One of the traits of RMD Advertising I have come to value is the team mentality. RMDers are thoughtful and supportive, are always willing to help, and are there for each other through thick and thin.

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Here are three reasons why this kind of teamwork is so important in the workplace and why I’m so happy to be a part of RMD:

1. It Builds Trust: When you work with people who you know have your back, you learn to trust them. Trust is extremely valuable because it means we can work together harmoniously. We are not afraid to state a big idea or try a different approach, because we trust our co-workers to be open-minded and listen.

2. It Creates a Creative Environment: At RMD, we often sit with three or four people in an office although we may not be working on the same project. It’s an easy way to bounce ideas off one another and gain that sort of inspiration that only comes from collaboration! Some of our best ideas come from these kind of group working “sessions”!

3. It Makes Us Better Professionals: When we work as a team, we become the strongest support system we can be for our clients, because being there for them is what we’re all about!

Visit the “Behind the Scenes” at RMD Pinterest Board for a sneak peak at the team!

– Erin, Special Projects Coordinator

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Columbus Advertising Agency Grows with Two Delicious Frozen Food Accounts

S&F Foods and Crunchtables join RMD Advertising’s prestigious list of food clients
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COLUMBUS, OH (July 7, 2015)RMD Advertising, an advertising, brand strategy, social media, and public relations agency considered an expert in the food industry, has recently added both S&F Foods and Crunchtables to its roster of blue-chip clients. Under the insightful eye of RMD Advertising, both companies, leaders in their respective categories, will now effectively grow their footprints in the frozen food aisle. This level of success will be accomplished through enhanced social media, public relations and creative expertise. RMD will focus on growing the Crunchtables brand overall while striving to increase sales through their strategic work in the social and digital space. Similarly, RMD will work to grow and launch the S&F Foods brand name in social media, the digital space, and through public relations.

S&F Foods is a Michigan-based manufacturer of proprietary, private label and co-pack brands for retail, institutional and school food services. Crunchtables, a Wisconsin-based brand, presents consumers with delicious crouton and pretzel coated vegetable snacks. Distinguished by what current clients describe as unwavering work ethic and commitment to the food category overall, RMD Advertising is proud to work with these two new clients, proving just how versatile and nimble the agency is in each aspect of the food industry.

“Both S&F Foods and Crunchtables are brands we are honored to help grow,” shares Donn Ditzhazy, Managing Partner of RMD Advertising. “These new additions to the RMD roster of clients are sure to stretch our breadth of experience and further establish the agency’s impact within the industry — while proving our passion for growing such strong brands.”

RMD Advertising’s expertise in the food industry spans more than two decades, giving it the right credentials for such unique clients as S&F Foods and Crunchtables. “With a sales driven mind set and the discipline to follow through on each project they adopt, the RMD Advertising team often attracts growing and emerging food focused clients that are passionate about their future,” notes Ditzhazy. The addition of these two companies to their list of clients is a welcomed challenge to which the agency is eager to apply their extensive knowledge of the food industry. The proof of RMD Advertising’s success is in the way lasting relationships have been built with such brands as Rudolph Foods, Tandoor Chef, Champion Foods, Little Caesars Pizza Kit Fundraising Program, Panera Bread, and Graeter’s Ice Cream. RMD Advertising plans to use its 23 years of experience and its expansive industry knowledge to cultivate strong relationships with both S&F Foods and Crunchtables.

 

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Celebrate National Junk Food Day with
the RMD Foodies!

When National Junk Food Day comes around on the 21st, team RMD will be armed and ready with our very favorite healthier-for-you indulgences. If you wanna “pig out” but don’t wanna feel, well, like a pig, follow our guide to go-to snacks and desserts.

Tweet: How are you celebrating #NationalJunkFoodDay on the 21st? Sound off! http://ow.ly/P00Cs

How are you celebrating #NationalJunkFoodDay on the 21st? Sound off! http://ow.ly/P00Cs


1. The Piping Gourmets Whoopie Pies:
The Piping Gourmets Whoopie Pies are allergen-friendly and crafted specifically for gluten-free, dairy-free, Kosher and vegan diets. Bonus! They’re also free of GMOs, trans fats, hydrogenated oil and artificial flavors and colorings. Each All-American Whoopie Pie also boasts rich, indulgent frosting sandwiched by two scrumptious cakes.


2. Graeter’s Low Glycemic Ice Cream:
Butter Pecan recently joined Madagascar Vanilla Bean, Chocolate Chip, and Mint Chocolate Chip in bringing Graeter’s fans an ice cream containing 50% less sugar than their traditional ice cream. Crafted using the distinct sweetness obtained from the monk fruit, each low glycemic ice cream boasts the Graeter’s Ice Cream taste that has garnered a cult following with a Low Glycemic Certification.


3. Wholly Wholesome’s Deep Dish Pizza Bites: This recipe uses Wholly Wholesome’s Gluten Free Pizza Dough to make delicious miniature deep dish pizzas that you can gobble up in one bite. Don’t feel guilty snacking on these little guys … We sure won’t!

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RMD Foodies Celebrate the 4th

If you’re looking for the perfect way to celebrate Independence Day this year, then you’ve come to the right place. RMD is an agency full of foodies … And if you’re not one when you join the team, you soon will be.

We serve each and every one of our clients with passion for advertising, enthusiasm for the brand, and pure love for delicious food!

Tweet: #Celebrate the #4thofJuly with some pizzazz! Here’s how we’ll be partying on #IndependenceDay: http://ctt.ec/aA6L3+

#Celebrate the #4thofJuly with some pizzazz! Here’s how we’ll be partying on #IndependenceDay: http://ctt.ec/aA6L3+


Burgers for all! Whether you’re a carnivore or a veggie lover, stop by the RMD Independence Day festivities for a burger you’ll love. Qrunch, quinoa-based, soy-free burgers are downright delicious … And grill up nicely for a flavorful crunch the gluten-free party goers will crave! Check Qrunch out in the news!


Snack on! In between bites of a your Southwestern Qrunch Burger and sips of refreshing lemonade, snack on our favorite salty snack: Rudolph’s Pork Rinds! There’s no other rind like ’em. See what everyone’s talking about here!


End the night on a sweet note! There’s no doubt that Graeter’s Ice Cream is the only way to end an All-American celebration. Sit back with a cup, a cone … or even the whole pint and enjoy those gorgeous fireworks. Those dreamy chocolate chips in their classic Black Raspberry Chocolate Chip Ice Cream is part of the reason we L.O.V.E this brand! And hey, we’re in the news!

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