We’re in for a Sweet Deal with Graeter’s

RMDAdvertising-ColumbusCEOMagazine

Sweet deal
Graeter’s Ice Cream has signed on with Columbus-based RMD Advertising. The agency handles http://www.rmdadvertising.com/about-agency-values.php for food-industry companies, including Panera Bread. Graeter’s is headquartered in Cincinnati and has 10 ice cream shops in Columbus and surrounding suburbs.

The Art of Stress Management, Agency Style

We love TedTalks … but this one is especially important. Ten minutes shows you that a healthier way to look at things, and to approach things, might not be a natural born instinct after all. And, in the agency business, where the rubber hits the road nearly every day, a healthy mindset is important.

A couple of points I felt were important that we actually do as an agency:

1. Give gratitude throughout the day – doesn’t have to be huge things, just as long as it comes from the heart.

2. End-of-day “3 good things that happened” – this gives you a positive refection of the day. Every day is a good day in some form or fashion

3. Forgive those that “kick you cat” as Zig Ziglar would say. Don’t let someone taint your day over their bad mood.

Google+ Hangout for Rudolph’s Pork Rinds

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On the eve of Pork Rind Appreciation Day, we put together a Google+ Hangout with some of our favorite bloggers and the VP of Rudolph Foods, Mark Singleton.

As you can imagine, with a subject as crunchy as pig skins, the conversation was hilariously delicious, and a little bit salty (in a good way).

Check out the whole video below.

 

Our first back-to-back winner!

It’s not that we’re playing Mojo favorites, because selecting last week’s MOJO WINNER was a really tough decision. So many great things happening for our food clients by our amazing team members.  Sometimes, the good Mojo just follows you … and to that we thank our first bad-to-back winner, Alexandra B. It was due to her tenacity that our clients not only got media hits, but got big media hits last week!  Thank you Alex for all you do, and enjoy some burritos on us!

March is Frozen Food Month

The month of March is dedicated to frozen foods and we couldn’t be happier! National Frozen Food Month is the perfect time to take inventory … of your freezer! Are you taking advantage of all that the frozen food industry has to offer?

Here are a few myths that need to be dismissed. NOW! We’ll have you drooling in the frozen food aisle in, well, about the time it takes you to jump in your car and hurry on over to your nearest grocery store!

MYTH #1: All frozen foods contain preservatives.

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FACT: Added preservatives are not necessary to preserve frozen food. Freezing in itself acts as a natural preservative. In fact, many frozen foods today are actually all-natural, including The Piping Gourmet Whoopie Pies, Wholly Wholesome pie crusts and more.

MYTH #2: Fresh vegetables are better for you than frozen vegetables.

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FACT: Frozen vegetables, as opposed to fresh vegetables, can be flash-frozen. Flash-freezing quickly freezes vegetables to lock in quality and flavor, ensuring the vegetables are just as nutritious as those found in the produce aisle.

As a matter of fact, Mom Made Foods are packed with healthy vegetables and grains, are full of flavor, and have no added junk. From wholesome ingredients like organic apples to organic sweet potatoes, each nutritious bite tastes as good as it sounds!

MYTH #3: Frozen meals don’t use real ingredients.tandoor

FACT: Many frozen meals use the highest quality ingredients available and are made the way you might prepare them if you had the time at home!

Want to know one of our favorite frozen food brands to grab when we’re craving a delicious meal with rich flavor? Tandoor Chef makes Indian food classics like Palak Paneer and innovative meals such as Naan Pizza that use only all-natural ingredients … You’ll never look at frozen food the same way again!

Everyone Screams for Graeter’s Ice Cream!

At RMD, we love celebrating our client’s success – especially when our Media Relations team is part of it! Truth be told, we are food brand lovers, so when we approached the foremost food reviewer Phil Lambert, he knew we were handing over a winning product. Watch as he rates Graeter’s French Pot Ice Cream Bourbon Pecan Chocolate Chip as one of his favorites.Tweet: Watch as he rates Graeter’s French Pot Ice Cream Bourbon Pecan Chocolate Chip as one of his favorites. Try it for yourself and you’ll agree.


 

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Emerging Foods

We love food! Ask 10 people on the street what food means to them and we’re willing to bet that you’ll get 10 different answers. It can be nostalgic, trendy, comforting and even soulful. Just a single bite of your mom’s mac ‘n cheese can take you back to days sitting around the dinner table, can’t it? That’s what Team RMD is all about! We love celebrating those delicious food memories with you!

But the food industry is constantly evolving! At the upcoming Natural Products Expo in California, we’re anticipating some revolutionary food trends that may soon become just as iconic as your dad’s famous chili! Which powerhouse ingredients and enticing ethnic food trends can’t you wait to try? Share ‘em with us on Facebook! Check it out:

Authentic, ethnic cuisine: flavors the American supermarkets. An example: Tandoor Chef, authentic Indian food right in your freezer case! Look for the Indian, South Asian flavors of India and Southeast Asia permeating the market in unexpected ways — think masala chai caramel corn and savory spreads.
 
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Coconut: Products ranging from water, caramel, chips, cookies, granola, flour, syrups, vinegar, and even beer are at their peak of popularity.

Turmeric: Touting healthful, anti-inflammatory properties, this popular spice’s versatility is seen in snack foods, soda, juice, and tea.

Chickpeas: Chickpeas are being served via chickpea and hummus-based crackers, chips, and even whole and crunchy in a variety of innovative flavors like honey, wasabi and Korean BBQ.

Seaweed: Roasted seaweed snacks maintain their popularity with the advent of seaweed flavored products, such as popcorn, sweet snack bars, and seaweed in hummus form gain some attention.

Maple: Maple flavoring BBQ sauce, tea, coffee, frozen desserts and caramels is a trend that seems to be re-vamping mainstream products.

 

We’re Sweetening the Pot with a New Client

RMD Advertising, an advertising, brand strategy, social media, and public relations agency considered an expert in the food industry, is proud to announce the addition of Graeter’s Ice Cream to its roster of blue-chip clients. Under the insightful eye of RMD Advertising, Graeter’s Ice Cream, a celebrated ice cream company headquartered in Cincinnati, Ohio, will now be able to effectively expand brand awareness while working with an agency as committed to their growth as they are.

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RMD Advertising’s expertise in the food industry spans more than two decades, which makes it the ideal agency for such a unique client like Graeter’s Ice Cream. With a sales driven mindset and the discipline to follow through on each project they adopt, the RMD Advertising team often attracts growing and emerging food brands that are passionate about their future. The proof of the agency’s success is in the way lasting relationships have been built with such brands as Rudolph Foods and Panera Bread. RMD Advertising plans to use their 23 years of experience and their expansive industry knowledge to cultivate a strong relationship with Graeter’s Ice Cream.

“We’re thrilled to add Graeter’s Ice Cream to our roster of clients,” shares Sue Reninger, Managing Partner of RMD Advertising. “The ice cream category is a beloved category for consumers, and the Graeter’s brand is a family tradition and true love brand among consumers. We’re so excited to help take this company to yet another level in their history.”

Graeter’s Ice Cream produces craft ice cream and gelato using a small batch, artisanal French pot method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. It is for this reason that the RMD Advertising team, comprised of foodies itself, is prepared to dive into this new relationship whole-heartedly. Today, Graeter’s has 40 retail stores and ships over 300,000 pints annually for online mail order sales. Graeter’s can also be found in more than 6,000 grocery stores in 46 states. To learn more about this new addition to
RMD Advertising’s list of favorite food brands clients check us out.

In the Spirit of Mojo

RMD Advertising Mojo Award Winners
A great big congratulations and THANK YOU to our Mojo winner this week. Greg, Special Projects Coordinator, was selected for his attitude, sunny disposition, quick learning and new ideas brought to the social media team. Way to go Greg!!
 
 
 
 
RMD Advertising Mojo Award Winners
A big shout out to last week’s Mojo winner, Alex K. This Starbucks gift card is just a small token of “thanks” for the diligence you have given for new business. You are an all around amazing team member!
 
 
 
 

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