Experts understand that there is more value in the outcomes of SEO than in the outputs, which can make it difficult to be patient when establishing a strategy for your food brand. However, there are a few tactics that food marketing professionals employ to make the process more seamless.
1. Work with an expert.
While SEO is undeniably a waiting game – it takes patience and persistence as you work towards increased social media interaction and organic growth in web traffic – it certainly helps to have strategic thinkers behind the work you put into it. Working with an experienced food marketing team ensures you take advantage of all that SEO offers.
2. Give long-form content a shot.
“Co-occurrence is the frequency in which terms or related groups of words appear in a given material,” according to author Al Gomez in a recent blog. Long-form content can give you the freedom to utilize co-occurrence without sounding monotonous. Plus, it allows you to incorporate more of your prime SEO keywords!
3. Take advantage of social media.
While focusing on link building and optimizing your website may seem an obvious part of the SEO puzzle, some food brands don’t put quite as much effort in managing social media. Doing so is an important part in amplifying your content. With consistent content creation, you can build your brand’s authority in the social space and overall presence.
SEO helps to create buzz around your company, its mission and the value it gives customers. Google+, Pinterest, YouTube and LinkedIn are your partners, helping you to grow, grow, grow!
4.Keep it organic.
While it’s important to incorporate strong, branded keywords in your content, it’s also important to maintain the integrity of your work. SEO keywords should fit into each piece of content naturally. Why? Consumers search in conversational questions and statements. Informal language embedded into your website helps to ensure you’re attracting an audience that’s looking for exactly what your food brand has to offer – whether it’s a convenient way to get the family gather around the dinner table or an easy way to fundraise for your school’s sports team.
5. Create strong communities.
Google is all about pulling up the most accurate search results for its users. Therefore, it’s important to gear your content to a highly targeted audience. You can narrow your niche by relieving the points of pain your audience frequently experiences, as well as by grabbing their attention using specific topics, keywords and recommendations.
Finally, it’s important to remember what Matt Cutts said: “The objective is not to ‘make your links appear natural’; the objective is that your links are natural.”
Sue is a the head of client brand strategy at RMD, based in Columbus, Ohio. Her love affair with the agency world and the food industry sprouted at a very young age – and she’s spent nearly three decades working tirelessly to build the client brands she loves. Today, she mostly helps consumers and customers better connect with the nostalgic nature of the food she strategizes for.